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How to level-up your live
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Jordan Fisher, Emily Bear & Caleb Hyles star in "Theater Kid Energy"
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The future of entertainment is here: see what’s next on YouTube
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Turning views into ventures with Dimas Ramadhan Pangestu
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5 new features to help creators shine on TV screens
5 / 5
How to level-up your live
1 / 5
Jordan Fisher, Emily Bear & Caleb Hyles star in "Theater Kid Energy"
2 / 5
The future of entertainment is here: see what’s next on YouTube
3 / 5
Turning views into ventures with Dimas Ramadhan Pangestu
4 / 5
5 new features to help creators shine on TV screens
5 / 5
How to level-up your live
1 / 5
Jordan Fisher, Emily Bear & Caleb Hyles star in "Theater Kid Energy"
2 / 5
The future of entertainment is here: see what’s next on YouTube
3 / 5
Turning views into ventures with Dimas Ramadhan Pangestu
4 / 5
5 new features to help creators shine on TV screens
5 / 5
How to level-up your live
1 / 5
Jordan Fisher, Emily Bear & Caleb Hyles star in "Theater Kid Energy"
2 / 5
The future of entertainment is here: see what’s next on YouTube
3 / 5
Turning views into ventures with Dimas Ramadhan Pangestu
4 / 5
5 new features to help creators shine on TV screens
5 / 5
How to level-up your live
1 / 5
Jordan Fisher, Emily Bear & Caleb Hyles star in "Theater Kid Energy"
2 / 5
The future of entertainment is here: see what’s next on YouTube
3 / 5
Turning views into ventures with Dimas Ramadhan Pangestu
4 / 5
5 new features to help creators shine on TV screens
5 / 5
How to level-up your live
1 / 5
Jordan Fisher, Emily Bear & Caleb Hyles star in "Theater Kid Energy"
2 / 5
The future of entertainment is here: see what’s next on YouTube
3 / 5
Turning views into ventures with Dimas Ramadhan Pangestu
4 / 5
5 new features to help creators shine on TV screens
5 / 5
Watch History: KATSEYE reveals their wildest YouTube recommendations
By The YouTube Team
Nov 12, 2025
We know KATSEYE for their sharp choreography, perfect harmonies, and global domination. But when the stage lights go down and the phones come out, what is the group actually watching?
In the latest episode of Watch History, we sat down with Manon, Yoonchae, Sophia, Megan, Lara, and Daniela to scroll through their personal YouTube feeds. We expected music inspiration and dance tutorials. What we got instead was a chaotic mix of 2 AM survival skills, AI animals, and other surprises.
Watch the full episode here.
We know KATSEYE for their sharp choreography, perfect harmonies, and global domination. But when the stage lights go down and the phones come out, what is the group actually watching?
In the latest episode of Watch History, we sat down with Manon, Yoonchae, Sophia, Megan, Lara, and Daniela to scroll through their personal YouTube feeds. We expected music inspiration and dance tutorials. What we got instead was a chaotic mix of 2 AM survival skills, AI animals, and other surprises.
Watch the full episode here.
Slurp's up: The ramen revolution on YouTube
By The YouTube Culture & Trends team
Nov 03, 2025
From gourmet recipes to the ultimate instant noodle "hacks," the cherished noodle dish from Japan is a viral sensation that’s hotter than ever on YouTube. Ramen shows up in satisfying eating videos like mukbangs, restaurant profiles, and cooking videos where creators continually innovate. They showcase the dish’s affordable, flavorful, and versatile qualities, elevating the inexpensive food to their personal tastes.
It's not just food though, it's a phenomenon. The world's love for ramen it's now viewed as a real economic indicator. This dish has been a viral superstar on YouTube since the early 2010s, driven by massive challenges, like the viral “Buldak Ramyeon Challenge,” which propelled the Korean version into international markets. The spice is clearly trending: So far this year, there have been more than 620M views of videos with "buldak" and "ramen" in the title.*
Ready to deep dive into this delicious trend? Get a taste of the action with our playlist, and don't miss our unique YouTube logo (also known as the Yoodle) we created just for these tasty videos!
* Source: YouTube data, Global, January 1 - October 10 2025.
From gourmet recipes to the ultimate instant noodle "hacks," the cherished noodle dish from Japan is a viral sensation that’s hotter than ever on YouTube. Ramen shows up in satisfying eating videos like mukbangs, restaurant profiles, and cooking videos where creators continually innovate. They showcase the dish’s affordable, flavorful, and versatile qualities, elevating the inexpensive food to their personal tastes.
It's not just food though, it's a phenomenon. The world's love for ramen it's now viewed as a real economic indicator. This dish has been a viral superstar on YouTube since the early 2010s, driven by massive challenges, like the viral “Buldak Ramyeon Challenge,” which propelled the Korean version into international markets. The spice is clearly trending: So far this year, there have been more than 620M views of videos with "buldak" and "ramen" in the title.*
Ready to deep dive into this delicious trend? Get a taste of the action with our playlist, and don't miss our unique YouTube logo (also known as the Yoodle) we created just for these tasty videos!
* Source: YouTube data, Global, January 1 - October 10 2025.
$8 Billion: YouTube’s twin engine continues to fuel the future of music
By The YouTube Team
Oct 23, 2025
Yesterday YouTube’s Global Head of Music, Lyor Cohen, shared a new music milestone that reaffirmed our commitment to the music industry:
In the 12 months between July 2024 and June 2025, YouTube paid out over $8 billion to the music industry.
“Today’s $8 billion payout is a testament to the fact that the twin engine of ads and subscriptions is firing on all cylinders,” shares Lyor. “This number is not an endpoint; it represents meaningful, sustained progress in our journey to build a long-term home for every artist, songwriter, and publisher on the global stage.”
This year we’ve seen tremendous momentum from our twin engine revenue model. We have over 125 million Music and Premium subscribers globally (including trials) and over 2 billion logged-in viewers who watch music videos each month. And as the platform's global footprint continues to expand, so does the potential for artists and songwriters to build long lasting music careers and forever fans on YouTube.
Yesterday YouTube’s Global Head of Music, Lyor Cohen, shared a new music milestone that reaffirmed our commitment to the music industry:
In the 12 months between July 2024 and June 2025, YouTube paid out over $8 billion to the music industry.
“Today’s $8 billion payout is a testament to the fact that the twin engine of ads and subscriptions is firing on all cylinders,” shares Lyor. “This number is not an endpoint; it represents meaningful, sustained progress in our journey to build a long-term home for every artist, songwriter, and publisher on the global stage.”
This year we’ve seen tremendous momentum from our twin engine revenue model. We have over 125 million Music and Premium subscribers globally (including trials) and over 2 billion logged-in viewers who watch music videos each month. And as the platform's global footprint continues to expand, so does the potential for artists and songwriters to build long lasting music careers and forever fans on YouTube.
Enriching classrooms with music education on YouTube
By Katie Kurtz , Managing Director, Youth and Learning Partnerships, YouTube
Oct 05, 2025
We know educators play an essential role inspiring curiosity in their students, and often rely on YouTube to enhance their lesson plans. In fact, 94% of teachers say they use YouTube in their role as a teacher1. So we are committed to supporting teachers with an engaging library of high quality, age appropriate content taught by world-class creators.
Today, we’re excited to announce a new Music Education series, “ Think Like a Musician”. This partnership combines the power of TED-Ed, a beloved learning channel, Education Through Music’s reputable curriculum, and professional artists to bring high-quality music education resources to teachers around the world. Each video will include comprehensive resources, such as a lesson plan and a rubric, enabling easy integration into classrooms. Every video will even include an interactive experience to encourage hands-on student engagement.
Educators can confidently share this high-quality content in classroom settings via the YouTube Player for Education, a distraction-free embedded video player that is integrated inside popular educational tools.
And for those not in the classroom, there is more to learn on YouTube. In fact, in the US, 92% of viewers report using YouTube to gather information and knowledge2. Lifelong learners can broaden their knowledge on anything from learning to code to baking bread. Check out youtube.com/learning to teach yourself something new.
We appreciate all the work that teachers do - whether you’re in the classroom or behind a camera - thank you for using YouTube to help teach the world!
1 According to an Aug 2024 survey conducted by Ipsos in eleven markets (AU, BR, CA, DE, FR, ID, IN, JP, KR, UK, and US).
2 According to research by Oxford Economics
We know educators play an essential role inspiring curiosity in their students, and often rely on YouTube to enhance their lesson plans. In fact, 94% of teachers say they use YouTube in their role as a teacher1. So we are committed to supporting teachers with an engaging library of high quality, age appropriate content taught by world-class creators.
Today, we’re excited to announce a new Music Education series, “ Think Like a Musician”. This partnership combines the power of TED-Ed, a beloved learning channel, Education Through Music’s reputable curriculum, and professional artists to bring high-quality music education resources to teachers around the world. Each video will include comprehensive resources, such as a lesson plan and a rubric, enabling easy integration into classrooms. Every video will even include an interactive experience to encourage hands-on student engagement.
Educators can confidently share this high-quality content in classroom settings via the YouTube Player for Education, a distraction-free embedded video player that is integrated inside popular educational tools.
And for those not in the classroom, there is more to learn on YouTube. In fact, in the US, 92% of viewers report using YouTube to gather information and knowledge2. Lifelong learners can broaden their knowledge on anything from learning to code to baking bread. Check out youtube.com/learning to teach yourself something new.
We appreciate all the work that teachers do - whether you’re in the classroom or behind a camera - thank you for using YouTube to help teach the world!
1 According to an Aug 2024 survey conducted by Ipsos in eleven markets (AU, BR, CA, DE, FR, ID, IN, JP, KR, UK, and US).
2 According to research by Oxford Economics
Introducing YouTube Labs: Shape the future of AI on YouTube
By Aparna Pappu , Vice President, YouTube Labs
Sep 26, 2025
Today, we’re introducing YouTube Labs — a new way for users to take our cutting edge AI experiments for a test drive.
YouTube Labs is a new initiative dedicated to exploring the potential of AI on YouTube. The first experiment, AI music hosts designed to deepen your listening experience by sharing relevant stories, fan trivia, and fun commentary about your favorite music on the YouTube Music app, is now live.
A limited number of US-based participants can test early prototypes and experiments and influence the future of YouTube. Sign up at www.youtube.com/new.
Today, we’re introducing YouTube Labs — a new way for users to take our cutting edge AI experiments for a test drive.
YouTube Labs is a new initiative dedicated to exploring the potential of AI on YouTube. The first experiment, AI music hosts designed to deepen your listening experience by sharing relevant stories, fan trivia, and fun commentary about your favorite music on the YouTube Music app, is now live.
A limited number of US-based participants can test early prototypes and experiments and influence the future of YouTube. Sign up at www.youtube.com/new.
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Win it in-game, wear it IRL 🏆 #roblox #blockparty
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The entertainment industry is changing thanks to fandom @criticalrole
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The world of podcasting is evolving, and YouTube is at the center of that transformation. Learn what it takes to succeed as a podcaster on the platform.
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