详细内容
Drift
Convert Website Visitors Into Pipeline
Drift AI Chat agent engages visitors with real-time personalized conversations, delivering a better buyer experience and more qualified leads.
4.5 on G2
The Drift Chat agent brings deeper insights to marketers and earlier buyer engagement to sellers — driving efficiency across the entire revenue motion to accelerate growth.
Challenge #1: Unmet buyer expectations
Improve the buying experience
Provide accurate and instant answers to your site visitors’ questions with AI chat agents. Personalized AI conversations keep prospects engaged, reduce drop-off, and accelerate sales cycles by instantly qualifying leads and letting buyers book meetings or chat live with a rep.
Challenge #2: Lack of visibility into intent-based web traffic
Deanonymize site visitors
When a prospect lands on your website, you'll know who they are. Drift identifies high-intent buyers and relevant account data (like company name, location, and account history, etc.), scores their engagement in real time, and delivers the right chat experience to convert them.
Challenge #3: Lengthy and disconnected sales cycles
Drive more qualified pipeline faster
When visitors from high-intent accounts interact with Drift, the Drift Chat agent intelligently routes qualified buyers into the seller’s Rhythm workflow as a prioritized action, giving sellers a clear next step and the context they need to deliver personalized, timely communication.
Challenge #4: Not knowing which chats convert
Optimize your chat strategy
Track engagement metrics, identify high-converting conversations, and attribute success to pipeline and revenue to continuously set strategic benchmarks and refine your approach for better performance.
Learn more about how Drift helps your team succeed.
Live Chat
ROI Reporting
Fastlane
Chat live with target accounts
Skip the forms. Engage buyers in real-time conversations and move them through the funnel faster.
Live Chat
Chat live with target accounts
Skip the forms. Engage buyers in real-time conversations and move them through the funnel faster.
ROI Reporting
Optimize your chat strategy
Track engagement metrics, identify high-converting conversations, and attribute success to pipeline and revenue to continuously set strategic benchmarks and refine your approach for better performance.
Fastlane
Qualify leads instantly
Fastlane uses your tech stack data to identify and qualify high-value buyers in real time — allowing them to skip the form queue and connect immediately.
What customers say about Drift
We've seen positive impacts across all stages of the buyer's journey from Drift, owing to meaningful personalization. We've improved website conversion, sourced incremental leads, and accelerated the sales process. Drift is now one of our most-loved martech tools.
Steve Measelle
VP of Marketing Global Performance & Strategy
I think the results speak for themselves. Drift has turned into the number one channel for high-intent leads.
Heather Alter
Senior Director of Web Experience
A solution like Drift gives you multiple new opportunities to convert users into your pipeline
Thomas Grünberg
Director of Global Campaigns
When our site visitors engage with chat, they now get better, more thorough responses — even though it takes our team less time to set up and manage the [Drift] chatbot
Alla Mosina
Website Product Manager
[Drift is] bridging that gap between us trying to call or email at the ‘right time’ as opposed to knowing they’re live on the site, ready to talk.
Roland Brickey
Director of Marketing Operations
Drift has allowed us to become more customer-centric, even in the B2B space where we have to solve customer problems on their time, not ours.
Mariana Cogan
SVP, Digital Marketing Strategy & Operations
Salesloft blends data and context, giving teams insights tied to specific revenue outcomes — all within a seamless workflow.
Analyze
Identify & repeat
winning patterns
Chat
Turn website
visitors into leads
Prospect
Build pipeline &
engage buyers
Forecast
Call your number
with confidence
Coach
Uplevel
your team
Close
Accelerate
Opportunities
Powered by AI
Purpose-built AI agents embedded in your revenue workflow
Orchestrates
1st party signals
3rd party intent signals
Sales activity
Buyer Engagement
and integrates
CRM
Conferencing
Dialer
Calendar
Mobile
at scale
Governance
Scale
AI Controls
Security
Automation
Global
Revenue Orchestration Platform
Turn insights into action, all in one platform
Salesloft unifies AI chat agents, sales engagement, revenue intelligence, conversation intelligence, deal management, and forecasting — all supported by AI workflows and agents.
Explore the Full Salesloft Platform
Revenue Orchestration Platform
Turn insights into action, all in one platform
Salesloft unifies AI chat agents, sales engagement, revenue intelligence, conversation intelligence, deal management, and forecasting — all supported by AI workflows and agents.
Explore the Full Salesloft Platform
Analyze
Identify & repeat winning patterns
Salesloft Analytics centralizes reporting from across the buyer and customer lifecycle, providing visibility and comprehensive insights into sales performance to enable data-driven decisions.
Chat
Turn website visitors into leads
Drift AI chat agents engage visitors with real-time personalized conversations, delivering a better buying experience and driving more qualified pipeline faster.
Prospect
Build pipeline & engage buyers
Salesloft Cadence takes the guesswork out of pipeline generation, lead nurture, and renewals. AI helps you prioritize the right buyers while providing valuable insights to improve every interaction.
Forecast
Call your number with confidence
Salesloft Forecast transforms your sales forecast into a strategic action plan to close more revenue by combining real-time deal data, AI, and your own insights to improve forecast accuracy.
Coach
Uplevel your team's performance
Salesloft Conversations helps managers easily identify sales coaching opportunities and scale best practices with real-time data-driven AI insights based on seller activities, customer conversations, and deal status.
Close
Accelerate sales opportunities
Salesloft Deals gives sellers the clarity and focus needed to win. AI insights help you understand where every deal stands, what’s at risk, and what needs to happen to speed up deal cycles and close more business.
Adaptive Experiences
Take the right actions at the right moments
Salesloft Rhythm turns buyer signals into seller action. Rhythm uses AI to prioritize the highest-value actions, helping sellers work smarter to win more deals.
AI Agents
Automate, optimize, and scale sales processes
Salesloft AI Agents work as an extension of your team, proactively handling tedious tasks, surfacing critical insights, and anticipating your next move.
The Salesloft Platform
Orchestrates and integrates at scale
Salesloft connects with your revenue tech ecosystem in one secure, compliant platform. This ensures your data is unified, your teams are aligned, and your decisions are backed by a holistic, enterprise-grade AI and data model.
Enhance your strategy with real-world insights, expert tips, and actionable guides.
The Blueprint for Revenue Orchestration
Win the Battle for Buyer Attention with Salesloft
Conversational AI Marketing Trends Report
Ready to drive more pipeline from your website?
See Salesloft Drift in action and start turning website visits into revenue.
Discover how Salesloft empowers each member of your revenue team.
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Align marketing and sales to accelerate pipeline and grow revenue.\
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\FAQs
What is conversational AI and how does it work in marketing?
Conversational AI uses natural language processing (NLP) and machine learning to simulate human-like conversations with customers. In marketing, it engages website visitors in real-time, answers questions, and guides them through personalized experiences, improving lead generation and customer satisfaction.
How can chat agents improve sales and lead qualification?
Chat agents powered by conversational AI can instantly qualify leads by asking preset questions, capturing key data, and routing high-intent visitors to sales reps. This speeds up the sales cycle, reduces friction, and helps businesses engage qualified buyers at the right moment.
What are the benefits of conversational marketing for B2B businesses?
Conversational marketing enables real-time, personalized interactions with prospects, creating a more engaging buying experience. By using AI-powered chat agents, B2B companies can automate lead qualification, improve customer support, and accelerate the sales process.
How does Drift’s conversational AI help improve buyer engagement?
Drift’s AI-powered chat agents engage buyers in meaningful, brand-aligned conversations 24/7. By instantly qualifying leads and routing them to live chats or meetings, Drift ensures that high-intent buyers are engaged in real time, increasing conversion rates and shortening sales cycles.
Can chat agents integrate with my existing sales tools?
Yes, Drift’s conversational AI integrates seamlessly with sales tools like Salesloft, allowing your team to act on buyer signals instantly. This integration ensures that valuable insights from chat agents interactions are automatically synced with your CRM and sales workflow for a smoother process.
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