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THE B2C CRM

AI marketing & service to grow relationships

Klaviyo unifies your data, channels, and agents in one AI-first platform—text, WhatsApp, email marketing, and more—driving growth with every interaction.

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1000+ Reviews on our platform


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AI agents for marketing and service. 
Proactive and powered by your data.

Try Marketing Agent now Learn about AI agents

K:AI Marketing Agent analyzes your site, learns your brand, and creates content in minutes.

K:AI Customer Agent serves customers 24/7: answers, resolutions, product suggestions, and more.

Service that drives revenue for BFCM and beyond

K:AI Customer Agent

Provide exceptional service that feels personal, even during the holiday surge.

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Customer Hub

Give BFCM shoppers a personalized shopping and service experience.

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Klaviyo Helpdesk

Make every conversation during BFCM a chance to build loyalty and drive growth.

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Powering 183,000+ relationship-driven brands

Wait, a CRM for B2C?

Yes! Finally, one AI-first platform combining marketing, service, and analytics—for real-time personalization, smarter decisions, and seamless growth.

Explore the platform

AIMarketingServiceAnalyticsData Platform

AI that actually does the work

Have Klaviyo AI (K:AI) automate your marketing, power your support, and personalize every interaction.

Klaviyo AI (K:AI)

Explore Remix K:AI Marketing Agent K:AI Customer Agent MCP server

Marketing that carries the conversation

Reach your customers with smarter messages across channels.

Klaviyo Marketing

Explore Email marketing SMS marketing WhatsApp marketing Mobile push Reviews Web forms Flows Campaigns

Service that solves and sells

Deliver personalized marketing and service that turns every interaction into a revenue opportunity.

Klaviyo Service

Explore K:AI Customer Agent Customer Hub Helpdesk

Analytics that deliver your next win

Know what’s working and fix what’s not, without the noise.

Klaviyo Analytics

Explore Marketing Analytics Benchmarks

CDP power that gives you the full data story

Unify all your data to get the 360-degree view of each customer and anticipate their wants.

Klaviyo Data Platform

Explore Integrations + APIs Profiles Segments Advanced KDP

Fueling growth for brands that don’t settle

Explore case studies

Higher ROILess workMore revenue

“What I love most about Klaviyo is that it’s equally usable for a complete novice and an expert.”

Becca Millstein

Co-founder and CEO, Fishwife

"The initial cost reduction was north of 40% all in, including IT hours and the cost of the subscription."

Anthony S.

VP of DTC ecommerce for home and outdoor division, Helen of Troy

“Having one unified customer profile, where everything about a customer is in the same place—it’s huge.”

Katherine Cabe

Senior director of retention, AS Beauty Group

350+ apps to connect your business to Klaviyo B2C CRM

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Inspiring your next move with insights and resources

What is a B2C CRM?

Centralize customer data and tailor every interaction across channels.

How to win BFCM with Klaviyo

Sell smarter with omnichannel experiences across email, SMS, and more.

WhatsApp for customer service

Build loyalty through fast, personal chats on the world’s #1 messaging app.

Omnichannel marketing in a nutshell

What it is, why it matters, and how to do it right.

How RCS makes texts more engaging

Verified branding, interactive buttons, carousels, and improved tracking.

Linear multi-touch attribution

How to set up smarter attribution that reflects real shopping behavior.

Why Klaviyo B2C CRM?

Klaviyo B2C CRM is the AI-first platform that brings marketing and service together in one place—powered by data—to create deeper, longer-lasting customer relationships.

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Klay Klaviyo AI Educator

Hey there! I’m Klay, a Klaviyo AI Educator. What’s on your mind today?

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