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🏆 MARA Has Been Named Best Reputation Management Software 2025 🏆 \
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Ranked #1 on Hotel Tech Report:
The AI HOTEL REPUTATION MANAGEment SOFTWARE
Set up your account in just three minutes and experience the most personalized AI review software for responding to and analyzing your guest reviews. Start improving your ratings with MARA today.
No credit card required

4.8 out of 5 based on 300+reviews.
Join our 2000+ happy customers:






























01
· Buyers Guide

02
· Features
The easiest way to a 100% response rate.
One central inbox for all reviews
Works in any language
Highest-quality AI replies
Multi-user and multi-property use


**MARA writes like you.**From day 1.
MARA's best-practice AI or
Your Brand Voice trained on existing review replies
MARA knows your properties.
Typical replies to frequent topics are automatically detected by MARA
If topic is present in a review, MARA answers correctly
MARA uses a different wording every time


Automate(parts of) your reply process.
Example rule 1: Auto-respond to 4 or 5-stars without text
Example rule 2: Human verification on pre-generated reply drafts
Quickly get an overview of your group performance .
Compare your group’s properties
Get a quick, high-level view
Dive deep into topics without hours of work


Feel like you have read all your reviews in just 5 minutes .
Actionable insights to help improve immediately
Specific insights for every hotel
Tracking of topics over time
Collect more 5-star reviews withAI-aided surveys.
AI-aided review drafts are written for happy guests to increase conversions
Configure survey routing to ask all guests, or only those who are happy
Surveys


Review widgets: Showcase your ratings on your website.
Signal trust by showing your stellar ratings on your website
Only show logos from trustworthy OTAs
Increase website conversion rates for more direct bookings
Give it a try - it's free!
No credit card required
03
· REFERENCES
MARA customers get results.
Learn how MARA helped businesses of all sizes save time and improve their online reputation.
Loved by hotels and businesses of all sizes

General Management
12.18. Hospitality Mgmt
It's truly fascinating how this tool writes suitable responses to very specific reviews right before my eyes.

Marketing Manager
Hotel Stadt Hamburg
I'm really impressed with the choice of words of the AI. It really feels more human than I imagined it to be.

Rooms Division Manager
Roomers
**Before using MARA, writing a reply from scratch took me 5-10 minutes.**Now I only need 2 minutes maximum for some refinements.

General Manager
EMA House
I love thatI don't have to start from scratch. Especially on stressful days,MARA helps to answer all my reviews quickly and easily.

Front of House Manager
The May Fair London
We have been well impressed with MARA and the support it provided in responding to our reviews. We were able to generate over 100 personalized responses in a day with MARA .

Guest Experience Manager
The Westin London City
The new algorithm rocks – the updated version is more precise, intuitive and eloquent than the previous one. Good job.

Managing Director
Neumühle Resort & Spa
The tool solves a real pain for me. It's definitely one of the most innovative solutions I've seen in hospitality technology lately.

General Manager
Gekko House
MARA helps me respond to all guest feedback individually , without templates, and achieve a 100% response rate .

Executive Office Manager
7Pines Resort Ibiza
I answer every guest review personally. With MARA, I've gotten much, much faster as I don't start from a blank page . It saves so much time and brainpower for the rest of my day.

Executive Assistant
7Pines Resort Sardinia
The MARA assistant does the job for me****and saves me so much time with almost perfect suggestions .

General Manager
Halbersbacher Hospitality
With the click of a button, I can generate individual responses to reviews in any language . This saves so much time and****guests feel more valued .
04
· PRICING
Get started for free!
We want you to test the AI Review Response Generator before subscribing to any plan. Test the tool for free!
No credit card required
Pricing as simple and transparent as our software:
Number of properties
properties
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Generator
60 €per month and property
Total price per month: 60 €
billed annually
Copy & Paste Review Response Generator
200 answers included*
0.35€ per additional answer
Inbox & Analytics
130 €per month and property
Total price per month: 130 €
billed annually
Copy & Paste Review Response Generator
300 answers included*
0.30€ per additional answer
Generator
75 €per month and property
Total price per month: 75 €
billed monthly
Copy & Paste Review Response Generator
200 answers included*
0.35€ per additional answer
Inbox & Analytics
160 €per month and property
Total price per month: 160 €
billed monthly
Copy & Paste Review Response Generator
300 answers included*
0.30€ per additional answer
\* Number of answers included per month (also in yearly contracts).

05
· NEWS
News. From MARA.
Need more info or want to organize a press interview?
Know from
Features
Feature Overview Review Inbox Review Analytics Surveys Review Widgets AI Review Reply Generator Smart Snippets Brand Voice Product Updates
Help
Use Cases
Tools
Online Reputation Analysis Reputation Management Buyers Guide 2026
Company
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