详细内容
All-in-One Platform to Launch Iconic Products.
1M+ Community
Trusted by 1000+ Brands
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No panels. No code. No complex integrations.
Customers place small deposits to prove their buying intent. Prelaunch uses proprietary technology to predict product \
performance and discover vital insights.
New Feature
Use Prelaunch AI Interviewer to Learn from 100+ Customers Instantly
Run AI-led interviews overnight and uncover what your customers truly think, feel, and want.
how it works
Identify Customers Before the First Question
When creating something innovative, knowing your true customers can be hard. Prelaunch’s deposit shows who’s ready to buy.
1. Target real-world audiences via digital advertising
2. Show your product in an e-commerce experience.
3. If ready to buy, they place a deposit to reserve.
4. Survey to understand your customers.
5. Invite them to focus groups to see interactions.
1. Target real-world audiences via digital advertising 2. Show your product in an e-commerce experience. 3. If ready to buy, they place a deposit to reserve. 4. Survey to understand your customers. 5. Invite them to focus groups to see interactions.
All-in-One Platform to Launch Iconic Products.
1M+ Community
Trusted by 1000+ Brands
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No panels. No code. No complex integrations.
The Prelaunch Campaigns delivered more insights than we expected, highlighting aspects we hadn't thought about before. For us, the entire experience was perfect, and we wholeheartedly recommend it.
Valeriano Ferreras Paz
Project Lead Innovation
The Prelaunch team was incredibly helpful throughout the campaign design and setup, offering valuable insights and benchmarks from similar industries.
Andrea Contri
Major Domestic Appliances Innovation Director
If my company Kara Water had not used Prelaunch and managed product expectations through our early development and beta phase — we’d be out of business.
Cody Soodeen
Founder of Kara Water
TIME’s Best Invention of 2022
Prelaunch is invaluable for understanding market demand, helping us avoid poor investments. The team is always available, knowledgeable, and provides excellent support throughout the process.
Carlo Edoardo Ferraris
Co-Founder, Rolling Square
Use cases
AI-Enhanced Performance Testing for Early Concepts.
concept testing
Learn if people are interested in your early stage concept
By leaving their emails, customers give a strong signal that validates their interest in your product concept.
Price testing
Run quick A/B price tests in real-time
Understand the optimal price point for your product. See how much your target audience is willing to pay. And make sure you’re not leaving money on the table.
position Testing
Test market position to measure product demand.
Iterate through different positionings, test messaging and visuals, localize features to specific regions, and much more.
Business Model Testing
Test subscriptions, one-time payments, bundles, and offers.
Model and evaluate different real-world business models to find the one that resonates best with your audience, and offers the ultimate return on your investment.
Features
Genuinely Authentic Insights Directly From Your Future Customers
Customer PERSONA\
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Forget artificial customer personas and marketing pseudo-science…\
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Surveys\
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Gain validated insights immediately after each reservation\
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Interviews\
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Gather insights through interviews and focus groups\
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DIY or Full Concierge Service
Get powerful insights on Prelaunch.com on your own, or speed up the process with our Concierge Service. Our expert team provides enterprise-grade insights, copy, and visuals—no heavy lifting required.
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Covered by
“Prelaunch.com helps to test and evaluate demand for products before you crank up the factory”
privacy
Keep your ideas secret on Prelaunch.com as you perfect them.
Strict privacy measures and additional enterprise-grade security and features let you conduct important market research and iterate with your customers in real time. All while minimizing risks and eliminating information leaks.
White-Label Testing
Test without your labels or branding
Controlled Access
Limit the users that see your product to the ones you want
Private Testing
Don’t expose yourself on Prelaunch marketplace
Legal Safeguards
Ensure trust through confidentiality features and NDAs
Other Features
Your Solution for Insights, Research & Development
Analytics Dashboard
Track over 35 data points in real-time for every single visit. And compare your results with similar product launches for a comprehensive understanding of market performance.
AI Idea Validation
No prototype? No problem! Our 7-Day AI Idea Validation helps you quickly pinpoint the best ideas and gather early feedback, saving you time and resources for focused R&D.
AI Market Research
Analyze 1,000s of competitor reviews in seconds. Understand market sentiments and trends with AI-powered insights, and see what customers really love and hate about your competition.
Prelaunch’s 1M+ Community
Get featured in the Prelaunch Marketplace, get ranked on search engines thanks to our powerful SEO juice, and connect with a wider audience through the Prelaunch Newsletter.
case studies
See What Insights Brands Found on Prelaunch.com
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How Prelaunch.com’s Virtual Focus Groups Are Setting New Standards in Product Development\
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GoChess: Kickstarter’s Most Funded Chess Campaign Validated Its Price on Prelaunch.com\
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Read more 
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How Prelaunch.com Predicted Dragonfly Hyperscooter’s Success\
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Read more
All-in-One Platform to Launch Iconic Products.
1M+ Community
Trusted by 1000+ Brands
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utm_medium
utm_campaign
No panels. No code. No complex integrations.
faq
Have questions? We have answers
Want to know more? You can email us anytime at support@prelaunch.com
How is Prelaunch different from traditional market research methods?
Prelaunch uses real-world audiences who pay a small deposit to reserve the product, rather than relying on paid survey respondents or biased panels. This ensures the insights come from people with genuine purchase intent, not just casual interest.
What kind of data and insights can I get from Prelaunch?
Prelaunch provides a wide range of insights, including price testing, business model evaluation, audience analysis, branding/marketing testing, and more. You can gather quantitative data as well as deeper qualitative insights through surveys, interviews, and focus groups.
How does Prelaunch protect my product ideas and intellectual property?
Prelaunch has strict privacy measures and enterprise-grade security features to keep your future ideas and concepts confidential. Options include private testing, anonymous presentation, controlled access, legal safeguards, and zero commitment from your brand.
Can I get help setting up my Prelaunch research project?
Yes, Prelaunch offers a full Concierge Service with a team of experts who can help you create landing pages, design surveys, and gather actionable insights. This allows you to get enterprise-grade market research without having to do extensive setup or heavy lifting yourself.
What kind of analytics and reporting does Prelaunch provide?
Prelaunch's analytics dashboard tracks over 35 data points in real-time, giving you a comprehensive understanding of your product's performance. You can also compare your results against similar product launches for benchmarking and deeper insights.