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Ensure the quality of your digital analytics
Fully automated observability that finds problems in your analytics, marketing, attribution pixels, datalayer and campaigns and tells you how to fix them.
Working in minutes in your web, tag manager, apps and server side stacks.
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Trusted by 200+ data-driven tech leaders
Deliver trusted insights, without wasting time on manual data audits
Achieve impeccable data quality and attribution effortlessly, eliminating the need for extensive collection reviews.
AUTOMATED DISCOVERY AND AUDIT
Audit your implementations with real data
Get an always-updated picture of your Martech stack and deep dive into your integrations, from the dataLayer to the destination.
AUTOMATED ALERT SYSTEM
Stay in the loop about errors and changes
Receive alerts via email, Slack or Teams with traffic anomalies, rogue events, schema problems, campaign and pixels misconfigurations, and more.
AUTOMATED ROOT CAUSE ANALYSIS
Fix errors in record time
Explore where errors occurred, why, and how to solve them to streamline diagnosis and resolution times.
Deliver trusted insights, without wasting time on manual audits
Ready to say goodbye to manually checking your analytics, marketing pixels, and campaigns?
Audit your implementations with real data \
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Get an always-updated picture of your Martech stack and deep dive into your integrations, from the datalayer to the destination. Stay in the loop about errors and changes \
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Receive alerts via email, Slack or Teams with traffic anomalies, rogue events, schema problems, campaign and pixels misconfigurations, and more. Fix errors in record time \
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Explore where errors occurred, why, and how to solve them to streamline diagnosis and resolution times.
Automatically detect issues and changes in real time
Rest assured knowing you'll be notified anytime something changes or breaks in your digital analytics, marketing automations, pixels, and campaigns.
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Events not firing\
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When a key event stops firing, neither you nor your dashboards notice—until it’s too late. Trackingplan alerts you immediately so you never miss a conversion.\
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Traffic anomalies\
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Trackingplan notifies you instantly about spikes or drops on the events that matter most, so you can react immediately before your reports or campaigns are affected.\
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Attribution errors\
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Protect your ad budget from silent ROAS killers by spotting UTM naming convention errors or campaign tagging issues before they hurt performance.\
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Unexpected or wrong values\
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Detect missing, incorrect, or misformatted property values to keep dashboards accurate and reporting reliable.\
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Broken or missing pixels\
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Pixels fail silently, hurting conversions and inflating costs. Trackingplan notifies you instantly if a pixel disappears so you can fix it before it affects performance.\
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PII leaks & misconfigured consent\
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Prevent compliance risks by monitoring sensitive data and consent settings across all your analytics, CMPs, and marketing tools.\
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Watch the full power of Trackingplan
Get hands-on and witness firsthand how Trackingplan helps you automatically detect and fix analytics and marketing data issues, maintain up-to-date tracking plans, and foster seamless collaboration.
Happy tracking, happy clients
Because life’s too short for tedious data work
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Just one pixel... to rule them all
Trackingplan works by checking what your site, apps and server side users send to your analytics, marketing or attribution integrations and pixels.
No crawling, no tests to maintain, no code changes.
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Installing is only a few minutes.
Just a copy-paste tag on your Tag Manager or site, or a small SDK on your apps.
Leave the theory behind and start working on what’s actually implemented
Right after the installation, Trackingplan will start learning about your data, and uses AI to identify patterns to alert you in real-time about any error or update before significantly impacting the quality of your integrations.
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SECURITY & PRIVACY
Privacy is at the center of everything we do
From data you can trust to keeping your data safe, we ensure your data is always secure with robust security measures and unwavering adherence to the highest compliance standards.
Designed to save time and pain to marketers, analysts, and tagging specialists
Discover trackingplan's functionalities according to your profile
Digital Analysts\
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Automate error detection and root cause analysis to get instant notifications about any error or change affecting the quality of your integrations.\
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Be notified whenever your pixels disappear on your landings, control the attribution of your campaigns, validate naming conventions and fix tagging issues.\
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Learn more Developers & QA Teams\
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Catch analytics errors before they hit production and rest assured by detecting errors in your analytics implementations before they slip through the cracks.\
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Learn more Agencies\
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Get rid of manual audits in all the sites and apps you manage and receive alerts to detect digital analytics, campaign, and privacy errors before your clients do.\
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Our impact in numbers
+3 hours
saved daily
for analysts
10.4 million
1
million
users tracked today
1.1 billion
events monitored
today
462 issues
855
issues
detected today
See everything happening in your Martech stack, from day one
Be provided with robust cross-service insights by monitoring all the data your apps and websites send to your third-party integrations.
Getting started is simple
Try Trackingplan today and sit back while we automatically create your dashboard.
Any question?
How long does it take for Trackingplan to work?
What are the problems Trackingplan will notify me about?
How does Trackingplan foster cross-team collaboration?
Will Trackingplan affect my site's visitor experience or performance?
How do I know if Trackingplan is for me?
How do I get started?
Trackingplan
Product How Trackingplan Works See Trackingplan in Action Integrations Changelog API
Why Trackingplan
Privacy Hub The Trackingplan Difference Alternative to ObservePoint Alternative to AVO Alternative to Seenaptic Alternative to Data On Duty
Use Cases
Marketing & Growth Developers Data Analysts Trackingplan for Agencies Customer Stories
Resources
FAQs & Support Documentation Trackingplan Academy Guides Blog Regex tester UTM Builder Tool Free Analytics Audit Looker Studio Connector Google Spreadsheets
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By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Privacy Preference Center
When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.
Reject all cookies Allow all cookies
Manage Consent Preferences by Category
Essential
Always Active
These items are required to enable basic website functionality.
Marketing
Essential
These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.
Personalization
Essential
These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.
Analytics
Essential
These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.