TrueNorth
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🚀 TrueNorth Recognized in FreightTech 100 by FreightWaves 🏆 🏆 🏆

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Meet your new virtual dispatcher

Truckers work all day, every day.

You deserve an assistant who works by your side 24/7.

Go beyond your LOADBOARD

Go beyond your LOADBOARD

Loadboard plus

VIP Load Offers

Virtual Dispatch

Full Back-Office

Market Intelligence

Sign up for customized load recommendations and VIP load offers

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Equipment TypeDry VanReeferFlatbedDrop DeckBox TruckOther

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One app to rule them all

1. Search our FREE loadboard

Over 100,000 daily loads from hundreds of brokers

2. Loadie, your virtual dispatcher, gets to work

Loadie works with brokers to send you exclusive loads before they get posted to any loadboard

3. Build relationships with brokers

Go beyond the spot market and score dedicated and holiday freight.

4. Put your back office on autopilot

Send RateCons, PODs, and Invoices to brokers or your factoring partner

Free Loadboard and Virtual Dispatcher

Check out our video about our platform for carriers — a FreightTech 100 winner for top loadboards!

Welcome to TrueNorth - YouTube

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TrueNorth

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Welcome to TrueNorth

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Welcome to TrueNorth - YouTube

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TrueNorth

272 subscribers

Welcome to TrueNorth

TrueNorth

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Welcome to TrueNorth - YouTube

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TrueNorth

272 subscribers

Welcome to TrueNorth

TrueNorth

Search

Info

Shopping

Tap to unmute

If playback doesn't begin shortly, try restarting your device.

You're signed out

Videos you watch may be added to the TV's watch history and influence TV recommendations. To avoid this, cancel and sign in to YouTube on your computer.

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Trucking companies love it

One of the standout features of Loadie is its ability to recommend loads that are not openly available to everyone. It's like having a trusted matchmaker setting up your first date.

Chad Boblett

Rate Per Mile Masters

Because of TrueNorth, I am making more money than I ever have. It is an amazing App that makes it easy to book my own loads. I don’t have to use a dispatching service anymore because of the new AI features that TrueNorth has launched. It is a really amazing loadboard and App!

Aracely O.

TrueNorth User

User on AppStore

Love it 100% true load board better than DAT board.

User on Google Play

Initially I experienced an issue accessing this app. However, the issue has been resolved. I was very impressed with the care Shane provided regarding the resolution. I am also extremely impressed with the app as well as it's features and functionality.

User on Google Play

Wonderful app to work with. Personnel extremely helpful and knowledgeable. Luis Ducco was extremely attentive and very pleasant to work with.

Book from over 100,000 daily loads

Maximize your earnings with market intelligence and profitability ratings on each load

Watch the exclusive offers roll in

Loadie, your virtual dispatcher, reaches out to brokers for loads that haven't yet hit the loadboards

Make paperwork the easiest part of your day

Send load documents automatically to brokers and your factoring company

Get started today

Frequently Asked Questions

Don’t see the answer to your question? Email us at support@truenorth.com or send us a message via chat!

What is TrueNorth?

TrueNorth is a free, AI-powered loadboard and freight matching platform built for carriers. It gives you instant access to 100,000+ loads and uses our AI dispatcher, Loadie, to find the best load matches based on your preferences. With Loadie’s help, you can spend less time searching or waiting on hold — and more time moving the loads that fit your business.

How is TrueNorth different than other loadboards?

TrueNorth is the only 100% free loadboard with an AI dispatcher you can chat with. Instead of just listing loads, TrueNorth works for you — your AI dispatcher, Loadie, automatically finds and checks loads that fit your preferences, filters by your criteria, and even contacts brokers on your behalf, saving you time and helping you book better loads faster. See how we compare with DAT, Trucksmarter, 123Loadboard, and Truckstop.

How do I create an account with TrueNorth?

Visit the download page to get the TrueNorth app or desktop version.  Then follow the steps to create an account. You’ll need a valid DOT number to sign up.   You can also visit our Account Information Help Guide.

What types of loads does TrueNorth support for carriers?

TrueNorth’s free loadboard supports loads for dry van, reefer, flatbed, power-only and box truck. It displays thousands of daily loads across all major lanes in the U.S.

‍

TrueNorth does not currently support hot shot or sprinter van.

Are there best practices for using the TrueNorth loadboard?

Use these quick tips to get the most out of TrueNorth: - Set Your Favorite Lanes: Provide TrueNorth with your favorite lanes and Loadie will send you custom load matches that fit your preferences. Read more. - Post Your Availability: Let Loadie know where you want to go and Loadie will constantly search for your next great load. Read more.

- Use Filters: Narrow searches by lane, equipment, or rate for faster results. Read more. \
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Leverage Rate Intelligence: Compare rates and profit based on your operational costs to prioritize profitable loads. Read more.

Here are a few other helpful articles:

‍ Checking a Load’s Availability\
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‍
How to Find, Negotiate, and Secure Your Best Load\
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‍
Get to Know Load Central

If TrueNorth’s loadboard is free for carriers, how does TrueNorth make money?

TrueNorth’s loadboard remains free for carriers because we charge brokers for our features. See our Pricing page for full details.

© TrueNorth 2025

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