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🚀 TrueNorth Recognized in FreightTech 100 by FreightWaves 🏆 🏆 🏆
Meet your new virtual dispatcher
Truckers work all day, every day.
You deserve an assistant who works by your side 24/7.
Go beyond your LOADBOARD
Go beyond your LOADBOARD
Loadboard plus
VIP Load Offers
Virtual Dispatch
Full Back-Office
Market Intelligence
Sign up for customized load recommendations and VIP load offers
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One app to rule them all
1. Search our FREE loadboard
Over 100,000 daily loads from hundreds of brokers
2. Loadie, your virtual dispatcher, gets to work
Loadie works with brokers to send you exclusive loads before they get posted to any loadboard
3. Build relationships with brokers
Go beyond the spot market and score dedicated and holiday freight.
4. Put your back office on autopilot
Send RateCons, PODs, and Invoices to brokers or your factoring partner
Free Loadboard and Virtual Dispatcher
Check out our video about our platform for carriers — a FreightTech 100 winner for top loadboards!
Welcome to TrueNorth - YouTube
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Welcome to TrueNorth - YouTube
TrueNorth
272 subscribers
TrueNorth
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Welcome to TrueNorth - YouTube
TrueNorth
272 subscribers
TrueNorth
Search
Info
Shopping
Tap to unmute
If playback doesn't begin shortly, try restarting your device.
You're signed out
Videos you watch may be added to the TV's watch history and influence TV recommendations. To avoid this, cancel and sign in to YouTube on your computer.
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Trucking companies love it
One of the standout features of Loadie is its ability to recommend loads that are not openly available to everyone. It's like having a trusted matchmaker setting up your first date.

Chad Boblett
Rate Per Mile Masters
Because of TrueNorth, I am making more money than I ever have. It is an amazing App that makes it easy to book my own loads. I don’t have to use a dispatching service anymore because of the new AI features that TrueNorth has launched. It is a really amazing loadboard and App!
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Aracely O.
TrueNorth User





User on AppStore
Love it 100% true load board better than DAT board.





User on Google Play
Initially I experienced an issue accessing this app. However, the issue has been resolved. I was very impressed with the care Shane provided regarding the resolution. I am also extremely impressed with the app as well as it's features and functionality.





User on Google Play
Wonderful app to work with. Personnel extremely helpful and knowledgeable. Luis Ducco was extremely attentive and very pleasant to work with.
Book from over 100,000 daily loads
Maximize your earnings with market intelligence and profitability ratings on each load
Watch the exclusive offers roll in
Loadie, your virtual dispatcher, reaches out to brokers for loads that haven't yet hit the loadboards
Make paperwork the easiest part of your day
Send load documents automatically to brokers and your factoring company

Get started today
Frequently Asked Questions
Don’t see the answer to your question? Email us at support@truenorth.com or send us a message via chat!
What is TrueNorth?
TrueNorth is a free, AI-powered loadboard and freight matching platform built for carriers. It gives you instant access to 100,000+ loads and uses our AI dispatcher, Loadie, to find the best load matches based on your preferences. With Loadie’s help, you can spend less time searching or waiting on hold — and more time moving the loads that fit your business.
How is TrueNorth different than other loadboards?
TrueNorth is the only 100% free loadboard with an AI dispatcher you can chat with. Instead of just listing loads, TrueNorth works for you — your AI dispatcher, Loadie, automatically finds and checks loads that fit your preferences, filters by your criteria, and even contacts brokers on your behalf, saving you time and helping you book better loads faster. See how we compare with DAT, Trucksmarter, 123Loadboard, and Truckstop.
How do I create an account with TrueNorth?
Visit the download page to get the TrueNorth app or desktop version. Then follow the steps to create an account. You’ll need a valid DOT number to sign up. You can also visit our Account Information Help Guide.
What types of loads does TrueNorth support for carriers?
TrueNorth’s free loadboard supports loads for dry van, reefer, flatbed, power-only and box truck. It displays thousands of daily loads across all major lanes in the U.S.
TrueNorth does not currently support hot shot or sprinter van.
Are there best practices for using the TrueNorth loadboard?
Use these quick tips to get the most out of TrueNorth: - Set Your Favorite Lanes: Provide TrueNorth with your favorite lanes and Loadie will send you custom load matches that fit your preferences. Read more. - Post Your Availability: Let Loadie know where you want to go and Loadie will constantly search for your next great load. Read more.
- Use Filters: Narrow searches by lane, equipment, or rate for faster results. Read more. \
- Leverage Rate Intelligence: Compare rates and profit based on your operational costs to prioritize profitable loads. Read more.
Here are a few other helpful articles:
Checking a Load’s Availability\
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How to Find, Negotiate, and Secure Your Best Load\
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Get to Know Load Central
If TrueNorth’s loadboard is free for carriers, how does TrueNorth make money?
TrueNorth’s loadboard remains free for carriers because we charge brokers for our features. See our Pricing page for full details.
© TrueNorth 2025
Made in USA

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