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NEW
From Vision To Validation
Test your creative ideas using AI-powered personas that react just like your audience.
Vision for Virtual Audiences can validate visual concepts, branding, and marketing images, providing valuable insights on audience perceptions before you launch to real customers. For just $1500 USD you’ll get full access to our AI persona image testing tool, validate up to 10 concepts, plus get hands-on support from the Yabble team to complete your first project.
Understand your audience like never before with AI personas
Trusted by
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Yabble Solutions
Yabble delivers world-leading Generative AI solutions that answer your business questions effortlessly. Generate accurate, rich insights in minutes to enhance business knowledge, boost productivity, and maximize ROI. Unlock the power of Yabble’s AI-driven tools for faster, smarter decision-making.
Virtual Audiences
Create AI Personas answering any business question with Virtual Audiences
Gen
Your AI research assistant for data analysis – meet Gen
Count
Automatically theme & count your data with Count
Summarize
Consolidate complex data into insightful summaries with Summarize
Uncover rich insights instantly with your ultimate research assistant
AI-powered text analytics unlocking drivers for change
Transform long-form data into actionable insights with AI-powered summarization
Boost your productivity and insights effectiveness
Increase your ROI with Yabble’s suite of AI tools. Whether you need the answer to a single business question or have a wealth of data to analyze, Yabble has the right solution for you.
Subscriptions start from only US$800 per month. Book a demo with our team to see all the solutions first hand and unlock the best value.
The latest news from Yabble
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7 Ways That Virtual Audiences Can Turbocharge Your Insights
Virtual Audiences is Yabble's tool for creating and chatting with AI Personas, built to reflect the segments you most want to understand. Virtual...
Yabble October 13, 2025
![[MEDIA RELEASE] Yabble sells to Global Insights Leader](https://www.yabble.com/hubfs/08-24-Announcement-Comms-Graphics-MEDIA-RELEASE-Blog-image.jpg)
[MEDIA RELEASE] Yabble sells to Global Insights Leader
Yabble August 6, 2024
AI Personas That Can See Your Vision
Concept testing just got a Yabble-powered upgrade.
Yabble July 24, 2025
Trusted and chosen by companies around the globe
Our customers represent some of the worlds most well known and leading brands, who use Yabble daily to generate insights and drive growth. When you Yabble, you are in good company.
For answers to this, that, and everything. Yabble it.
“When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan.”
Dominic Quinn
General Manager, Marketing & CX Strategy | Foodstuffs NZ
"Yabble has enabled us to very quickly make sense of open ended verbatims with great accuracy and clarity. We are quickly able to identify core themes and sentiments allowing us to deep dive where it matters most. It is also great at taking qualitative transcripts and summarising them in short and concise summaries. This enabled us to unlock additional key insights missed in original interviews.”
Alessandro Trainini
Director Analytics and Insights | Procter & Gamble
“The Yabble platform turns what’s usually quite a cumbersome, costly, time-intensive process into something quick, easy, and cost-effective — meaning we can actually perform market research more regularly and get more from our data.”
Nick Cook
General Manager of Marketing | Mad Mex
"We love Yabble for Quant Open Ends: We just tried doing this for the first time and love it. We are going to make sure we do this for all of our studies moving forward. We like the trends and themes analysis."
Yabble User
Co-Founder, Managing Partner | Anonymous Market Research Agency
"I used the Summarize product to analyze about 10 executive interviews. I usually plan between 2-3 hours per interview for the analysis and report writing. The entire process using Yabble took 15 minutes (uploading and analysis). When I checked the quality versus what I would have written - the were no exclusions or inclusions that shouldn't have been. The final product I delivered to the client took about 3 hours instead of 30. Qualitative analysis of 1-1 interviews is traditionally a long, tedious process. Yabble was brilliant in making that process quick and simple. Speed is one thing, but the level of similarity between what I would have done manually and what it did automatically was very surprising."
Gregg Archibald
Managing Partner | Gen2 Advisors
“Hey Yabble has exceeded our expectations; in a matter of minutes, it identifies and counts the themes as well as providing sample comments. So this not only saves me time and money, but the counting function improves the quality and reliability of insights I can provide to the business. I was a little skeptical at first at how accurate the AI technology could be, but I’ve validated the output so many times and seen the value that I’m now very comfortable relying on Hey Yabble.”
Megan Walker
Research and Insights Lead | Contact Energy
"For us, Yabble has the potential to remove this [manual] effort, provide super specific and accurate feedback for the thousands of responses we receive on a monthly basis and do that for all responses in a fraction of time of what it would take should we manually analyze. This ultimately means that we can provide to teams as actionable insight as possible and really show specific direction for improvements whilst minimising our analysis time and making us more efficient."
Yabble User
CX Insights Lead | Anonymous Online Travel Agency
"Putting our customers’ needs at the heart of our innovation is crucial. Our Sky Nation Customer Community run using Yabble’s tools is one of our greatest assets for rich conversations and ideation."
Head of Marketing Strategy, CX & Data Insights
Sky NZ
"Yabble is next level! Our team was after in-depth consumer insights. Rachel and her team were incredible! They delivered robust insights which enabled us to design a product our consumers want. We needed consumer research in a complex market. The research results will enable us to launch a project designed by the target consumer. In addition, the platform was fast and very intuitive to use. Therefore, I would highly recommended."
Bridget G. - Collected via G2
Marketing Manager | Small-Business (50 or fewer emp.)
"For the first time, we were able to effectively gather real-time data at a smaller activation cost and provide valuable feedback for future activation."
Senior Manager, Consumer & Shopper Insights
Carlton United Breweries
“When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan.”
Dominic Quinn
General Manager, Marketing & CX Strategy | Foodstuffs NZ
"Yabble has enabled us to very quickly make sense of open ended verbatims with great accuracy and clarity. We are quickly able to identify core themes and sentiments allowing us to deep dive where it matters most. It is also great at taking qualitative transcripts and summarising them in short and concise summaries. This enabled us to unlock additional key insights missed in original interviews.”
Alessandro Trainini
Director Analytics and Insights | Procter & Gamble
“The Yabble platform turns what’s usually quite a cumbersome, costly, time-intensive process into something quick, easy, and cost-effective — meaning we can actually perform market research more regularly and get more from our data.”
Nick Cook
General Manager of Marketing | Mad Mex
"We love Yabble for Quant Open Ends: We just tried doing this for the first time and love it. We are going to make sure we do this for all of our studies moving forward. We like the trends and themes analysis."
Yabble User
Co-Founder, Managing Partner | Anonymous Market Research Agency
"I used the Summarize product to analyze about 10 executive interviews. I usually plan between 2-3 hours per interview for the analysis and report writing. The entire process using Yabble took 15 minutes (uploading and analysis). When I checked the quality versus what I would have written - the were no exclusions or inclusions that shouldn't have been. The final product I delivered to the client took about 3 hours instead of 30. Qualitative analysis of 1-1 interviews is traditionally a long, tedious process. Yabble was brilliant in making that process quick and simple. Speed is one thing, but the level of similarity between what I would have done manually and what it did automatically was very surprising."
Gregg Archibald
Managing Partner | Gen2 Advisors
“Hey Yabble has exceeded our expectations; in a matter of minutes, it identifies and counts the themes as well as providing sample comments. So this not only saves me time and money, but the counting function improves the quality and reliability of insights I can provide to the business. I was a little skeptical at first at how accurate the AI technology could be, but I’ve validated the output so many times and seen the value that I’m now very comfortable relying on Hey Yabble.”
Megan Walker
Research and Insights Lead | Contact Energy
"For us, Yabble has the potential to remove this [manual] effort, provide super specific and accurate feedback for the thousands of responses we receive on a monthly basis and do that for all responses in a fraction of time of what it would take should we manually analyze. This ultimately means that we can provide to teams as actionable insight as possible and really show specific direction for improvements whilst minimising our analysis time and making us more efficient."
Yabble User
CX Insights Lead | Anonymous Online Travel Agency
"Putting our customers’ needs at the heart of our innovation is crucial. Our Sky Nation Customer Community run using Yabble’s tools is one of our greatest assets for rich conversations and ideation."
Head of Marketing Strategy, CX & Data Insights
Sky NZ
"Yabble is next level! Our team was after in-depth consumer insights. Rachel and her team were incredible! They delivered robust insights which enabled us to design a product our consumers want. We needed consumer research in a complex market. The research results will enable us to launch a project designed by the target consumer. In addition, the platform was fast and very intuitive to use. Therefore, I would highly recommended."
Bridget G. - Collected via G2
Marketing Manager | Small-Business (50 or fewer emp.)
"For the first time, we were able to effectively gather real-time data at a smaller activation cost and provide valuable feedback for future activation."
Senior Manager, Consumer & Shopper Insights
Carlton United Breweries
“When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan.”
Dominic Quinn
General Manager, Marketing & CX Strategy | Foodstuffs NZ
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Brands
For marketers and insights teams within companies.
Agencies
For market research agencies and research consultants.