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Go to market with unique data — and the ability to act on it

Bring AI agents, enrichment, and intent data together and turn insights into relevant, timely action.

Start building for free

Trusted by more than 300,000 leading GTM teams of all sizes

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4.9 rating 20K + GTM engineering community

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Vanta\
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"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible."\
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CRO\
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Stevie Case\
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OpenAI\
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Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.\
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Revenue Strategy & Data\
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Scotty Huhn\
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Anthropic\
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"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution."\
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Head of Sales Operations\
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Adam Wall\
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Rippling\
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"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more."\
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VP, Corporate and Integrated Marketing\
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Ryan Narod\
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Notion

"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program."

Head of Growth Programs

Josh Kim

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Verkada\
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"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research."\
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Director of Growth\
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Davide Grieco\
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AI for enrichment, intent signals, and automated GTM workflows

Start building for free

Every GTM data point imaginable, in one place

Access premium data from 150+ providers and integrate with the GTM tools your team already uses, to act with precision.

• Enrichments: Identify new leads, score accounts and contacts, and personalize outreach.

• Intent signals: Take instant action when prospects change jobs, visit your website, mentions your company online, and more.

• AI-led research: Search public databases, navigate gated forms, and find unique datapoints with Claygent.

2x

OpenAI more than doubled enrichment coverage from low 40% to high 80%

Read case study

AI that’s contextual, consistent, and scalable

Create and scale context-aware AI agents, and launch GTM workflows effortlessly.

• Build smarter agents, faster: Build and version multiple AI agents and reuse them across workflows for consistency at scale.

• Go from idea to automation, instantly: Chat with AI for inspiration, then auto-generate GTM workflows on demand.

• Give AI context on your own data: Connect Claygent to any MCP server—from Salesforce to Gong to Google Docs.

“Clay has substantially automated and simplified our research process, which previously require manual work from external contractors."

Davide Grieco

Head of Growth, Verkada

Read case study

Orchestrate and act on your data, at scale

Bring together every enrichment source, intent signal, and CRM record in Clay — then trigger instant action.

• Enrich at scale: Sync millions of CRM records and enrich them with 150+ providers.

• Build dynamic audiences: Combine signals, enrichment, and CRM data and create high-intent buyer segments.

• Time outreach perfectly: Alert reps, update your CRM, or launch outreach campaigns in Clay’s native sequencer

3M+

Automated monitoring buying signals from 3M+ companies to prioritize outreach

5x

Added 200+ demos per month and 5x'd team output

Read case study

Turn data into action with flexible, iterable workflows

Getting the right data is only half the battle: the real value comes from putting it into action. Connect your data to any tool in your tech stack to launch any GTM use case. Iterate and improve quickly.

Start building for free

AI formatting

Clean and format data with AI in seconds

Use AI to transform any record into the format you need. Concatenate data, ensure consistent formatting, and remove extra emojis, symbols, or unnecessary info from lists.

AI conditional logic

Run action steps conditionally — no engineering needed

Conditionally run workflows based on any logic. Use different providers for different companies, enrich only your best-fit leads, or build in fallbacks (e.g. looking for mobiles only if you don't find emails.).

Destinations

Constantly update any tool — CRM, email sequencer, website builder, or more

Push enriched data to your CRM, data warehouse, email tool, website CMS, ad manager, etc—on a recurring basis. Use our HTTP API capability to build your own integrations without code.

“Clay has helped Anthropic significantly improve our lead enrichment and sales data pipelines. We've been able to consolidate our tech stack to core essentials, like our CRM, Clay, and email tool.”

Adam Wall

Head of Revenue Operations at Anthropic

• 4h/week

Saved with automating inbound
lead enrichment and scoring in Salesforce.

• 100+

100+ providers accessed via Clay

• 100%

Automated all SFDC opportunity upserts

Read case study

Clay’s data + workflows unlock any growth use case

Use the best data foundation alongside flexible workflows to turn any growth idea into reality—from CRM enrichment to intent-based outbound. Iterate quickly to scale your best experiments.

Data enrichments

AI agents

CRM enrichment and maintenance

TAM sourcing & territory planning

Inbound lead enrichment & routing

Intent-based outreach flows

AI powered outbound campaigns

Account based marketing

Consolidate your GTM stack to save time & cut costs—securely

Read more about Clay Enterprise Get a demo

Cut costs and access data faster in one central platform

Stop waiting months to purchase and implement new data tools. Clay gives you immediate access to 100+ premium data sources (+ your own API keys)  in one subscription: no contracts, renewals, or implementation hassle needed.

“Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.”

Scotty Huhn

Revenue Strategy & Data, OpenAI

Backed by enterprise-grade security and scale

Security at Clay

SOC 2 Type II

We are SOC 2 Type II compliant. Request our SOC 2 in our Trust Center.

GDPR

Go to market anywhere in the world — let us handle compliance with local laws.

CCPA

Support your customer base with opt out and DNC support.

ISO 27001 +

Securely connect your CRM and other systems.

What our customers say about us...

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"In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."

Keith Jones

GTM Systems Lead

"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."

Stevie Case

CRO

"This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could...' questions from our GTM teams than I ever could before."

Alexander DeMoulin

Director of Revenue Operations

I love using and working with Clay.com because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible, enhancing our overall productivity and effectiveness.

David Bulmer

Sales Ops

"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."

Adam Wall

Head of Sales Operations

"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects."

Davide Grieco

Director of Growth

"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40%—with no manual work needed."

Josh Kim

Head of Growth Programs

"Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing paths for more upward career momentum."

Kris Rudegraap

CEO

"Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences."

Julien Reiman

Head of Sales

"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more."

Ryan Narod

VP, Corporate and Integrated Marketing

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