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Driving conversions for the world's leading brands

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Beauty

Grocery

Fashion

Home Improvement

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"Now we truly hear our customers, and it’s not just a static reason code - it’s their own words. That’s invaluable."(With a 22x ROI increase and 25% fewer cancellations.)\
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Rocco Li,\
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VP of Product, Musely\
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Fueling growth for the top beauty companies.\
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Video engagement drove a 47% increase in lifetime value across top Beauty brands.\
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"With Firework, we saw conversion rates of the featured special occasion meals at 300% greater than our traditional digital advertising results."\
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Kevin Miller,\
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Chief Marketing Officer, Fresh Market\
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Trusted by the world’s leading grocery retailers and brands.\
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Top Shoppable Videos deliver an 8% CVR, which is 2.7% above the industry average.\
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Stolen Stores saw a 10% increase in average order value after implementing Firework.\
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Pakin T,\
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Stolen Stores\
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Empowering top fashion brands to drive engagement and conversion through video.\
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Fashion & Apparel brands saw up to a 21% CVR using video, a 7x increase over the 3% industry average.\
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Learn how they do it\
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In just two weeks with Firework, we saw a 798% increase in likelihood of purchase. We were searching for a partner who could bring our products to life and help customers find the perfect cookware and Firework empowered us to do exactly that.\
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Jaclyn Schomer\
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Director of Ecommerce, GreenPan\
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Trusted by industry-leading brands to inspire and convert shoppers.\
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Furniture & Home Goods brands see 13% CVR with top video, a 13x increase over the 1% industry average.\
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Trusted by 1,500+ of the world's leading brands

37M+

GMV driven

186+

Global brands and retailers

0 Trillion+

video views

Sourcing video content made easy

Influencer Generated Content

Brand Generated Content

User Generated

Content

AI Generated

Content

Store Associate Generated Content

Merchant Generated

Content

Influencer Generated Content

Supercharge your site with Firework, the all-in-one-platform

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AI Video Solutions

Shoppable Video

Video Showroom

1:1 Video Chat

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Omnichannel video syndication across every touchpoint

Website

Drive engagement and product discovery

Unify your brand story with immersive video experiences across your homepage, product pages, and landing pages to drive stronger engagement, higher conversion, and a consistent experience at every touchpoint.

Email Embed

Boost email engagement with embedded video

Increase click-through rates by adding curated video content directly into emails, making each message more impactful and interactive.

Mobile App

Elevate your app experience with embedded videos

Integrate video into your mobile app to captivate users and guide them through discovery, purchase, and loyalty journeys.

Packaging

Connect physical products to digital storytelling

Link packaging to video via QR codes, extending the brand experience post-purchase and turning every product into a content channel.

SMS

Make messages stand out with video

Add short-form video to SMS campaigns to create high-impact touchpoints that drive engagement and immediate action.

Social

Extend reach through social video syndication

Distribute high-performing content across social platforms to amplify your message, spark engagement, and drive traffic back to owned channels.

In-store

Bridge in-store moments with video

Extend your digital strategy into the physical world with in-store videos that educate, inspire, and convert shoppers.

Publisher

Extend your reach through publisher networks

Collaborate with publishers to expose your brand to new audiences, build trust through credible placements, and ultimately boost traffic and sales.

Retailer

Seamlessly integrate video into retail channels

Embed video across retailer websites to drive discovery, education, and conversions directly at the point of sale.

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Website

Email

Mobile

Packaging

SMS

Social

In-store

Publisher

Retailer

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Discover how brands succeed with video commerce

Tell an Incredible Story Through Short Videos

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How Natori Drove a 141% Increase in Conversion Rates

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Anker Creates an Immersive Shopping Experience Achieving a 100% Lift in Conversion Rate

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How The Fresh Market Achieved 18.7x Engagement Rates

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How Hyland’s Boosted Website Conversions by 3.4x with Authentic UGC Video Reviews

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Musely: Elevating the Cancellation Flow with Firework’s AVA

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How Heinz Supercharged Customer Engagement With Firework

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Stolen Stores Increases Order Value by 10% With Shoppable Video

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$250M funding, top Silicon Valley team re-defining video experience on every website

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Firework Raises $150 Million in Funding Round Led by Softbank\
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Victoria’s Secret enhances online shopping experience with Firework\
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Read Article\
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Walmart delves into ‘shoppertainment’ livestream video\
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Firework wins Frost & Sullivan Competitive Strategy Leadership Award two years in a row\
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Boost engagement on your website through video

Find out how Firework can power your business forward

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Brands using Shoppable Video sell 3.4x more

Download the "State of Video Commerce 2025" report and discover how industry leaders are driving higher conversions and stronger customer loyalty.

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