详细内容
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Drive real business impact with real-time social insights. Hootsuite makes it easy.
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Prove (and boost) ROI
Transform social into a real revenue driver. Track performance, connect results to business outcomes, and clearly demonstrate impact to stakeholders.
Simplify your workflow
Reduce complexity with advanced approval workflows, built-in collaboration tools, and integrations that align with your existing tools and processes.
Expand brand reach
Grow your brand across every social channel. Automatically track performance, monitor your competitors, and tap into big opportunities and trends.
Schedule
Schedule and post content to all your networks in one place. Post at the perfect time to boost engagement (even if you’re OOO).
Create
Instantly generate brand-approved captions, hashtags, and images. Plus, bring posts to life in seconds with built-in Canva templates.
Grow
Monitor the performance of every post, see when to publish based on your audience and goals, and easily prove the value of social.
Unlock unlimited reach with the only growth channel built on trust
Audiences don’t trust ads — they trust people. That’s why employee advocacy is our number one tool for expanding reach, attracting top talent, and growing revenue. See how it works with a risk-free demo of Hootsuite Amplify.
Explore Hootsuite features: What’s in the dashboard?
Schedule, engage, monitor, and analyze social media posts. All in one user-friendly dashboard.
Strategize smarter with social-first AI
Supercharge content creation, ideation, and engagement with your very own social media AI assistant. Get personalized strategy advice and learn what people think and feel about your brand, competitors, and hot topics. Know what’s trending today and anticipate what’s next.
Analyze social media performance
Track hundreds of social media metrics and grow faster on social with custom reports and report templates, industry and competitor benchmarking, report scheduling and exporting, paid and organic performance reporting, and so much more.
Schedule posts and create content
Schedule or publish social media posts across social media networks in one place. Instantly generate brand-approved captions, video scripts, creative briefs, and messages. Bring posts to life with built-in Canva templates and stock photos, easily visualize your content calendar, bulk schedule, and build a stylish link in bio.
Respond to messages and comments
Bring all your engagements to a single inbox for private and public messaging. Reply to DMs and comments faster with saved and suggested replies, automated Instagram DMs, and message routing. Tackle your inbox as a team with message assignments, internal notes, and more.
Track mentions, keywords, and trends
Stay on top of what people are saying and how they feel with social listening. Search and track brand mentions, trending topics, and competitors. Then use built-in AI tools to create trend-informed content lightning fast.
What can Hootsuite do for you?
80%
reduction in workload using Hootsuite’s chatbot capabilities
500%
growth across all social channels using Hootsuite Enterprise
2M+
new followers on social media using Hootsuite Enterprise
Introducing OwlyGPT: The AI trained on real-time social trends
Introducing OwlyGPT, our all-new AI assistant that scours live social feeds to help you create content, analyze performance, and build campaigns based on what’s happening online right now.
Save time, simplify, and grow faster on social media
Hootsuite is designed to help you manage social media faster, smarter, and with way less effort.
Save hours posting, creating, and analyzing content
Schedule posts to go live anytime — even if you’re fast asleep or on the beach. Plus, create content quickly with Canva templates and have AI write your captions and hashtags for you. Then get the full picture with straightforward performance reports. Oh, and did we mention it’s all in one (1) tab?
Boost engagement, reach, and follower count with less effort
See the content that brings in the most engagement and revenue and measure how you’re performing against your competitors. Plus, get personalized suggestions for how to win in your industry. And, with reports that show you the best time to post for every network, you can say goodbye to hop-scotching between network tabs for good.
Deliver a better customer experience and keep your inbox tidy
Reduce the clutter and eliminate DM dread with a unified social media inbox. Reply to comments and messages across platforms in one convenient hub and never leave your followers on read again. Cut your team’s message volume with saved replies or level up with our AI chatbot add-on.
Social media analytics dashboard showing engagement of 7.5M, with sentiment tracking graph and donut chart displaying 62.9% positive feedback
Safeguard your reputation and never miss a chance to engage
Keep an eye on what people are saying about your brand or industry with social listening tools. Track mentions and conversations to find opportunities to engage, discover new trends, or get ahead of feedback. Plus, easily suspend scheduled posts in case of a potential crisis or unexpected opportunity.
Social media analytics dashboard showing trending finance topics like Bitcoin and banking, with channel growth stats for TikTok, Facebook, YouTube and Instagram
Stay ahead of the latest trends and boost your chances of going viral
Figure out exactly what engages your audience with trend tracking and discovery streams. View hot topics by industry and then have AI instantly draft posts based on those trends. You can also search by topic, company, and hashtag to discover what’s getting the most action in your niche.
Why Hootsuite?
Don’t worry, we won’t make you read our 2,000+ five-star reviews. A few highlights: superior customer service, top-notch security features, and the best blog, webinars, and social media academy in the industry.
Winking Owly animation
17 years and 25 million users
Hootsuite was the first, and we’re still the most popular 17 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.
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The ultimate social media AI
Hootsuite helps you automate every part of social media management — posting, writing, messaging, and social listening. Our AI was designed by social pros for social pros.
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The largest library of integrations
Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).
Resources for social media pros
How a retail brand used Hootsuite to increase sales by 750%
See how legendary candy-maker Stuckey’s leveraged Hootsuite to skyrocket their online sales and following.
Social media competitor analysis: Free template for 2025
Find out how to beat the competition with the ultimate guide to competitive analysis and a free template to get started.
Take the Hootsuite Social Media Marketing Certification Course
Become a social media expert — and slap a shiny new certification on your resumé — with the industry standard in social media education.
Take it from real users: Hootsuite is a must-have
Our customers love us
See what real users have to say about Hootsuite.
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Apr 24, 2025
“Hootsuite makes my life 10x easier!”
“I work with a series of gyms and franchises and I love that Hootsuite allows me to post on all of my individual platforms but also allows me to cross promote when I need to! The option to customize my captions for each p...”
Courtney W.
Social Media Manager
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Apr 28, 2025
“A huge time-saver”
“I've really enjoyed using Hootsuite for managing social media campaigns. The platform is intuitive and user-friendly, making it easy to schedule posts, monitor multiple accounts, and engage with audiences all in one plac...”
Aurora N.
SLAP Marketing and Communications
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Apr 28, 2025
“The best way to manage social media”
“Using Hootsuite makes my job infinitely easier. Managing different social media pages can become overwhelming, but within a few minutes I can easily connect my social media pages to Hootsuite and manage them directly fro...”
Jack C.
Student Engagement and Marketing Officer
UEA International Study Centre
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Apr 29, 2025
“Hootsuite makes it incredibly easy”
“Hootsuite makes it incredibly easy to schedule, manage, and monitor posts across multiple brands and platforms, which is essential for a multi-brand company like Chauvet. Its user-friendly dashboard and analytics help ou...”
Jose V.
Project Manager
Chauvet Lighting
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Mar 21, 2025
“Hootsuite cut our team's workload in half!”
“We love Hootsuite for reporting, tracking ad performance, creating relationships with customers for our clients, and how easy it is to use! We use this tool every day.”
Hannah S.
Digital Communications Coordinator
VAZZO Creative
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Follow us on social. It's where we thrive.
@hootsuite
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more room for me <3
@hootsuite
Hootsuite
Jun 10, 2025
share this linkedin
This is a message for C-Suite only: Your social media manager knows what’s best on social.
Hootsuite
Jun 13, 2025
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Hey you, you did a good job this week ❤️
@hootsuite
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The post you've all been waiting for: social media dimensions ☝️
You know what to do... *save it, duh*
@hootsuite
@hootsuite
instagram
SMMs! Get ready to add some fresh new metrics to your reporting doc 👀
Social Listening is here, and it’s now available in ALL Hootsuite plans 😎
🔥🔥🔥🔥🔥
Search for conversations about your brand, your competitors, or even your favourite celebrities.
Get detailed insights into your audience demographics, how they feel about your brand, and even where your biggest fans are from. All with social listening, and all right in Hootsuite.
Visit your dashboard and try it today, or if you’re new, start your free trial by clicking the link in our bio ☝️
@hootsuite
@hootsuite
instagram
We might be biased, but Social Media Day is kind of a big deal 🤩
Let us know what other holidays you're excited for this month!
@hootsuite
@hootsuite
tiktokWhite
tiktokWhite
according to Owly’s research, these are the times you should be posting on social media ☝️#socialmediamanager #besttimetopost #besttimetopostontiktok #socialmedstrategy
@hootsuite
@hootsuite
tiktokWhite
tiktokWhite
more room for me <3
@hootsuite
Hootsuite
Jun 10, 2025
share this linkedin
This is a message for C-Suite only: Your social media manager knows what’s best on social.
Hootsuite
Jun 13, 2025
share this linkedin
Hey you, you did a good job this week ❤️
@hootsuite
instagram
The post you've all been waiting for: social media dimensions ☝️
You know what to do... *save it, duh*
@hootsuite
@hootsuite
instagram
SMMs! Get ready to add some fresh new metrics to your reporting doc 👀
Social Listening is here, and it’s now available in ALL Hootsuite plans 😎
🔥🔥🔥🔥🔥
Search for conversations about your brand, your competitors, or even your favourite celebrities.
Get detailed insights into your audience demographics, how they feel about your brand, and even where your biggest fans are from. All with social listening, and all right in Hootsuite.
Visit your dashboard and try it today, or if you’re new, start your free trial by clicking the link in our bio ☝️
@hootsuite
@hootsuite
instagram
We might be biased, but Social Media Day is kind of a big deal 🤩
Let us know what other holidays you're excited for this month!
@hootsuite
@hootsuite
tiktokWhite
tiktokWhite
according to Owly’s research, these are the times you should be posting on social media ☝️#socialmediamanager #besttimetopost #besttimetopostontiktok #socialmedstrategy
@hootsuite
Try Hootsuite for free. No strings attached.
With your free Hootsuite trial, you get instant access to social media scheduling, analytics, messaging, and social listening. Completely free.
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