详细内容
Turn Emails & SMS into Revenue
Get more opens, clicks, and sales with the #1 email marketing and automation platform—now with SMS.
Send your first email risk-free—no credit card required. Terms apply.†
Drive results with seamlessly integrated SMS campaigns, now backed by the same insights, segmentation, and targeting as email.*
Create relevant content faster
Effortlessly create on-brand content with generative AI tools, and choose from expertly designed templates.
Build long-lasting customer relationships
Use tools like popup forms to generate leads—Mailchimp even integrates with popular social media ad platforms to help drive growth.
Optimize with analytics & reporting
Analyze performance with reports, funnel visualizations, and industry benchmarking.
Explore analytics and reporting
Find out why we’re best-in-class
The #1 email marketing and automation platform that recommends ways to get more opens, clicks, and sales.
-
Up to 25x ROI
seen by Mailchimp users*
-
24 years experience
helping businesses sell more
-
11M+ Users
of Mailchimp globally
-
Over 3.1 billion emails
with AI-generated content sent by Mailchimp customers*
Win the holidays with powerful new features from Intuit Mailchimp
Is your business ready for peak season?\
\
The best time to perfect your marketing strategy before the holidays is right now. Convert more customers, scale faster, use SMS to expand your reach, and so much more.
Get ready
The holiday marketing report that keeps on giving\
\
Ready to unwrap a bunch of expert insights, shopping phases, and marketing cheer across all channels? We've got just the thing to brighten your holidays.
Download our report
Navigate the peak season with purpose and clarity\
\
Our 5th annual virtual conference brings together a collection of marketing, AI, and e-commerce experts to help you thrive this holiday season and beyond.
Watch on-demand
Send personalized campaigns that drive sales with Shopify\
\
Deliver relevant and timely messaging. Boost revenue and returning customers. Elevate your content creation with Mailchimp's AI-powered features
Connect your store
Get started easily with a personalized product tour
An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*
Try for freeSave 15% on 10,000+ contacts
Try our Standard plan for free!
Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Get 15% off our Standard plan
Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.
Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.
-
Generative AI features
-
Actionable insights into audience growth and conversion funnels
-
Enhanced automations
-
Custom-coded email templates
-
Customizable Popup forms
-
Personalized onboarding
$ AUD
R$ BRL
$ CAD
CHF CHF
DKK kr
€ EUR
£ GBP
$ HKD
₹ INR
¥ JPY
$ MXN
$ NZD
SEK kr
$ SGD
$ USD
R ZAR
Standard
Send up to 6,000 emails each month.
Need to manage more than 250,000 contacts? Get in touch to learn about custom plans.
ContactsContacts
0-500
501-1,500
1,501-2,500
2,501-5,000
5,001-10,000
10,001-15,000
15,001-20,000
20,001-25,000
25,001-30,000
30,001-40,000
40,001-50,000
50,001-75,000
75,001-100,000
Try for freeTry free for 14 days
Freefor 14 days
Then, starts at 0/month†per month†
Save 15% on 10,000+ contactsSave 15% on 10,000+ contacts
$
20
00
/mo for 12 months
per month for 12 months
Then, starts at /month† per month†
Try for freeTry free for 14 days
Freefor 14 days
Then, starts at 0/month†per month†
Save 15% on 10,000+ contactsSave 15% on 10,000+ contacts
$
20
00
/mo for 12 months
per month for 12 months
Then, starts at /month† per month†
Try for freeTry free for 14 days
Freefor 14 days
Then, starts at 0/month†per month†
Save 15% on 10,000+ contactsSave 15% on 10,000+ contacts
$
20
00
/mo for 12 months
per month for 12 months
Then, starts at /month† per month†
Try for freeTry free for 14 days
Freefor 14 days
Then, starts at $20/month†per month†
Save 15% on 10,000+ contactsSave 15% on 10,000+ contacts
$
17
/mo for 12 months
$17 per month for 12 months
Then, starts at $20/month† per month†
Start Free TrialStart Free TrialBuy NowBuy NowContact limit exceededLimit
†See Free Trial Terms. Overages apply if contact or email send limit is exceeded.
Learn Moretooltip
Plan includes 500 contacts. Select your audience size to calculate your price. The monthly email send limit for Standard plans is 12 times your maximum contact count.
Non-USD Pricing: Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD.
†See Offer Terms. Overages apply if contact or email send limit is exceeded.
Learn Moretooltip
Plan includes 500 contacts. Select your audience size to calculate your price. The monthly email send limit for Standard plans is 12 times your maximum contact count.
Non-USD Pricing: Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD.
Bring in more data, drive more growth with our integrations
\
Canva\
\
Create compelling visuals for your marketing.
\
Mailchimp for Salesforce\
\
Sync your Mailchimp subscribers and Salesforce® leads across platforms.
\
Instagram\
\
Promote and share your Instagram posts in email campaigns.
\
Shopify\
\
Sync Shopify customers, products, and purchase data to Mailchimp.
\
Google Analytics\
\
Unlock powerful insights with campaign, website, or landing page data.
\
WooCommerce\
\
Power your ecommerce store with smart marketing features.
\
QuickBooks Online\
\
Bring together your marketing tools and invoice data.
\
Squarespace Commerce\
\
Market your ecommerce business and drive sales.
\
Zapier\
\
Automatically pass data between web services without a single line of code.
Millions of users trust us with their email marketing. You can too.
*Disclaimers
- #1 AI-powered email marketing platform: Based on December 2023 publicly available data on the number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- #1 email marketing and automation platform: Based on May 2025 publicly available data on competitors' number of customers.
- SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
- Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- 24X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
- Availability of features and functionality varies by plan type. For details, view plans and pricing.
- 25X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from April 2023 to April 2024
- 3.1 Billion Emails Sent: Based on InLine AI Assistant feature for December 2023 - August 2024. Standard and Premium plans only.
- Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.
†Free Trial Terms
No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 500 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan’s full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan’s full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.
Intuit App
Cookie Check: Supported
Ask Mailchimp AssistantWhat can I help you with today?