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Loyalty & marketing, in one place
Marsello uses POS and eCommerce data to drive sales with loyalty programs and smart marketing.
Start 14-day free trial
Powered by your POS and eCommerce apps
An omnichannel loyalty platform that plugs into all your sales channels. By syncing in-store and online transactions, you'll get powerful insights to personalize the customer experience.
Powered by your POS and eCommerce apps.
One loyalty experience across all your channels.
They're buying in-store, online, through social and more. Create a custom loyalty program with omnichannel offers, loyalty points earning, and reward redemption.
Send marketing that drives sales. Consistently.
Put your data and insights into motion. Send targeted emails, SMS campaigns and automations that move the needle on revenue.
Own your data. Get deeper insights.
Understand your loyalty and marketing performance like never before. Monitor site-specific sales, report on repeat business, get omnichannel sales attribution for your campaigns, and more.
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One loyalty experience across all your channels.
They're buying in-store, online, through social and more. Create a custom loyalty program with omnichannel offers, loyalty points earning, and reward redemption.
Send marketing that drives sales. Consistently.
Put your data and insights into motion. Send targeted emails, SMS campaigns and automations that move the needle on revenue.
Own your data. Get deeper insights.
Understand your loyalty and marketing performance like never before. Monitor site-specific sales, report on repeat business, get omnichannel sales attribution for your campaigns, and more.
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Customer Portal
We’ve made it easier than ever for customers to sign up and engage with your loyalty program in-store and online. Tap on a brand below to learn more about how they’re using Marsello.
- View Details
Established in 2018, Waitoa is a Wellington-based brewery that’s known for its relaxed atmosphere and unique, small-batch beers. The Waitoa Social Club offers members access to exclusive perks, discounts, and more.
Integrations
ShopifyLightspeedKlaviyo
Industry
Hospitality | Food & Beverage
- View Details
A centralized loyalty experience was essential for TennisGear to run a seamless multi-channel business. Marsello’s portal consolidates their sales data, linking it to unique customer profiles to create a seamless brand experience.
Integrations
ShopifyLightspeed
Industry
Retail | Sports & Apparel
- View Details
The independently owned outdoor store that doesn’t take itself too seriously. Coffee Outdoors’ simple loyalty offer, ‘A nice surprise,’ provides customers with a $50 voucher for every $500 spent in-store and online.
Integrations
ShopifyLightspeed
Industry
Retail | Outdoor & Adventure
- View Details
Dunkin’ Donuts NZ partnered with Marsello to power Dunkin’ NZ Rewards—a points-based loyalty system that motivates customers to earn points and unlock free menu items such as donuts and hot beverages.
Integrations
Lightspeed
Industry
Hospitality | Food & Beverage
- View Details
New Zealand-based designer homewares brand Father Rabbit, launched their loyalty program, ‘Rabbit Loyalty,’ to offer customers exclusive rewards. Members can earn special discounts, including a $25 voucher for every 500 points earned.
Integrations
ShopifyCin7
Industry
Retail | Designer Homewares
Dunkin’ Donuts NZ partnered with Marsello to power Dunkin’ NZ Rewards—a points-based loyalty system that motivates customers to earn points and unlock free menu items such as donuts and hot beverages.
Integrations
Lightspeed
Industry
Hospitality | Food & Beverage
New Zealand-based designer homewares brand Father Rabbit, launched their loyalty program, ‘Rabbit Loyalty,’ to offer customers exclusive rewards. Members can earn special discounts, including a $25 voucher for every 500 points earned.
Integrations
ShopifyCin7
Industry
Retail | Designer Homewares
Established in 2018, Waitoa is a Wellington-based brewery that’s known for its relaxed atmosphere and unique, small-batch beers. The Waitoa Social Club offers members access to exclusive perks, discounts, and more.
Integrations
ShopifyLightspeedKlaviyo
Industry
Hospitality | Food & Beverage
A centralized loyalty experience was essential for TennisGear to run a seamless multi-channel business. Marsello’s portal consolidates their sales data, linking it to unique customer profiles to create a seamless brand experience.
Integrations
ShopifyLightspeed
Industry
Retail | Sports & Apparel
The independently owned outdoor store that doesn’t take itself too seriously. Coffee Outdoors’ simple loyalty offer, ‘A nice surprise,’ provides customers with a $50 voucher for every $500 spent in-store and online.
Integrations
ShopifyLightspeed
Industry
Retail | Outdoor & Adventure
Dunkin’ Donuts NZ partnered with Marsello to power Dunkin’ NZ Rewards—a points-based loyalty system that motivates customers to earn points and unlock free menu items such as donuts and hot beverages.
Integrations
Lightspeed
Industry
Hospitality | Food & Beverage
New Zealand-based designer homewares brand Father Rabbit, launched their loyalty program, ‘Rabbit Loyalty,’ to offer customers exclusive rewards. Members can earn special discounts, including a $25 voucher for every 500 points earned.
Integrations
ShopifyCin7
Industry
Retail | Designer Homewares
Established in 2018, Waitoa is a Wellington-based brewery that’s known for its relaxed atmosphere and unique, small-batch beers. The Waitoa Social Club offers members access to exclusive perks, discounts, and more.
Integrations
ShopifyLightspeedKlaviyo
Industry
Hospitality | Food & Beverage
A centralized loyalty experience was essential for TennisGear to run a seamless multi-channel business. Marsello’s portal consolidates their sales data, linking it to unique customer profiles to create a seamless brand experience.
Integrations
ShopifyLightspeed
Industry
Retail | Sports & Apparel
Start simple, scale smart.
Select the loyalty plan that's right for you, then unlock powerful marketing tools to engage customers more deeply. Try Marsello free for 14 days.
USDNZD
All prices in USD.
Loyalty Launch
The basics. Everything you need to launch a fully branded loyalty program.
From
$60
/month per site
Start 14-day free trial
Most Popular
Loyalty Accelerate
Advanced loyalty features to engage your customers more deeply and drive lasting impact.
From
$120
/month per site
Start 14-day free trial
Enterprise
Tailor your loyalty program and marketing to more complex business needs.
Contact us
Don't just take our word for it.
Hear how real brands use Marsello to grow their brands. Explore success stories.
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Success Story\
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Written by Alice Cresswell\
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Loyalty Data: The Star of Finnley's Winning Marketing Performance \
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We talked to Carlie Huss, Creative Specialist at Finnleys, about how they leverage customer loyalty data to bring back customers and drive revenue.\
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Read story 
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Success Story\
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Written by Alice Cresswell\
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Marsello is “the best bang-for-buck marketing we can get” \
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The results speak for themselves. Since using Marsello, Pinjarra Bakery are seeing a 66% repeat purchase rate.\
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Read story 
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Success Story\
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Written by Alice Cresswell\
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Loyal Customers Are Bakers Delight's Bread & Butter \
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A whopping 95% of Bakers Delight's database participates in their loyalty program. Learn how they do it.\
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Read story 
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Success Story\
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Written by Alice Cresswell\
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From Thrifters to VIPs: Blue Moon Estate Sales’ Loyalty Success \
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How Blue Moon Estate Sales leverages Marsello's loyalty program to build a thriving community of shoppers.\
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Read story 
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Success Story\
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Written by Alice Cresswell\
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How TennisGear Uses Their Customer Data to Take on the Big Players \
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Marsello provides TennisGear with comprehensive marketing and loyalty tools that work seamlessly across their retail stores and coaching sites.\
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Read story 
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Success Story\
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Written by Alice Cresswell\
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Sweet About Loyalty: Marsello Is “A Big Part” Of Nodo’s Growth \
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From farmers' market to fully baked, Nodo sees a 20x return on investment from their loyalty and customer marketing.\
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Read story
Frequently Asked Questions
What is a customer loyalty program?
Loyalty programs provide incentives to customers in exchange for their personal information and purchase data. Because of the mutual benefit, these points-based programs are an extremely effective customer marketing tactic.
By associating a sale with a specific individual, a customer profile is established. When that customer returns, they willingly identify themselves to receive points as a reward.
A good loyalty or points-based program goes beyond superficial benefits and genuinely enhances the customer experience, both online and offline.
By ensuring that the loyalty program is 1) easy to understand, 2) offers rewards at different levels, and 3) fosters a sense of community, you can create an experience that holds tangible value for your customers.
Why do I need a loyalty program that works in-store and online?
With more and more customers shopping both online and in-store, retailers need to be able to track customer behavior across all channels. But it’s extraordinarily difficult for retailers to connect their in-store and online sales data.
Without this data link, retailers only get a fragmented view of their customer data and miss valuable opportunities for targeted marketing and optimized sales.
Is Marsello the best loyalty solution for omnichannel merchants?
Yes. Marsello gives you a way to track customer behavior across all channels. Every sale, no matter where or how, can be linked to a unique customer profile.
You can capture data on customer purchases, preferences, and behavior, all by integrating your loyalty program with your point-of-sale systems and online shopping platforms.
This gives you the data to run highly personalized, targeted campaigns.
Will Marsello work for my business?
Marsello is powered by your POS and ecommerce platforms. For the best experience, we recommend using Marsello with any of the integrations listed on our integrations page.
Can I use Marsello if I operate only in-store, or only online?
Yes. While Marsello can integrate across both channels, you can still experience the same benefits of running a customer loyalty and rewards program if you’re purely brick-and-mortar or purely ecommerce.
It’s a great choice if you’re considering opening a physical store or an online shop in the future.
How does the free trial work?
The free 14-day trial gives you the opportunity to explore how Marsello will work for your business. It’s commitment-free, you can cancel anytime. Your 14-day free trial starts on the day that you sign up.
Get started with Marsello
Join the world’s fastest-growing brands.
Start free trial
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