详细内容
Backed by Y Combinator
Grow Faster with Positional
Start, grow, and scale your inbound marketing and SEO strategy with a toolset optimized for results — not vanity metrics.
Empowering the next generation of companies
Explore the Product
Fantastic tools and workflows for the modern content and SEO team.
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Optimize
Content Analytics
Buyer Journeys
Internals
Research
Tracking
Clustering
Competitor Research
Social Listening
AutoDetect
Editorial Calendar
Site Audit
Optimize
Optimize
Dominate SERPS with Optimize
- Optimize new and existing content with intelligent recommendations.
- Improve term frequency, optimize for related keywords, and suggestions for sentiment, readability, word count, and more.
- Generate dynamic Unanswered Questions to improve the depth of content pieces and include missing information.
Content Analytics
Content Analytics
Spot Bounce Points and Enhance Content
- Granular heat mapping to uncover problematic paragraphs or sections of a page where users are leaving. Individual paragraph scoring.
- Score pages based on user experience metrics like scroll depth, bounce rate, and time on the page. Flag pages with underperforming metrics.
- Recommendations for CTA placement and conversion rate optimization.
Buyer Journeys
Buyer Journeys
From Curiosity to Conversion and Everything in Between
- Analyze user flows from entry points to conversion pages. Utilize data to optimize content within your most common user paths.
- Pinpoint where your users are most engaged with your content and where they drop off with Bounce View.
- Customize your analysis with filters for starting points, ending points, and key engagement metrics.
- Simple, lightweight script install. No complex setup or integrations are required.
Internals
Internals
Streamline Internal Linking with Internals
- Find highly contextual missing internal links in existing and new content.
- Internal link suggestions across your entire website, exportable via CSV.
- Prompts to add internal links in-context in new content before publishing.
Keyword Research
Keyword Research
Keyword Research Should Be Easy
- Keyword search functionality provides monthly search volume, keyword difficulty, and keyword trendlines for the trailing year.
- Granular sort and filter capabilities for keywords by search volume, competition, and exact phrase keyword.
- Ability to save keywords into lists for future reference. Quickly cluster.
Keyword Tracking
Keyword Tracking
Track Keyword Performance, Snoop on Competitors
- Interactive graphs provide granular insights into a domain’s keyword performance.
- Dashboard report provides an at-a-glace report for organic traffic, traffic value, # of organic keywords ranking, and more!
- Filter by keyword and by page. Additional filters for Monthly Search Volume, Competition, Organic Traffic, and ranking position.
Keyword Clustering
Keyword Clustering
Cluster Keywords Based on the SERPs
- Quickly cluster or group a current list of keywords based on SERP data.
- Batch search from a seed keyword to build a new cluster or list of keywords.
- Helpful for managing large volumes of keywords and for generating new ideas.
Competitor Research
Competitor Research
Spot Keyword Gaps
- Compare your domain directly against up to three competitors to discover keywords you might be missing.
- Cut through the noise with granular filters on critical metrics like competition, search volume, and SERP positioning.
- Quickly add keyword ideas to a Keyword List for clustering in our Keyword Clustering toolset.
Social Listening
Social Listening
Jump Into the Conversation and Monitor Your Brand
- Tailor alerts to your strategic needs. Track competitor content, monitor your brand's presence, or follow industry trends.
- With advanced filtering options, your team can pinpoint conversations within niche subreddits, refine the scope of your listening by influencer follower counts, and more.
- Seamless integration with your daily workflows with alert routing to Slack or email.
AutoDetect
AutoDetect
Validate New Content for AI and Plagiarism
- Flag AI-generated content at an article and sentence level.
- Re-work AI-generated content to improve originality and human scoring.
- To be upfront: Our toolset is certainly not 100% accurate, although we are constantly improving. False positives and false negatives will regularly occur.
Editorial Calendar
Editorial Calendar
Manage Your Editorial Calendar in Positional
- Customize your editorial calendar with text, dates, numbers, and labels to track all content.
- Create separate calendars for different content types (e.g., blog, PR, social, newsletters).
- Collaborate with team members, agencies, freelancers, and interns.
Site Audit
Site Audit
Spot SEO Issues That Actually Matter
- Site Audit scans your website for errors, warnings, or issues worth addressing for proper site health.
- The Site Score quantifies the number of errors and warnings based on severity and the size of your website.
- You can run as many site audits as you like and schedule a recurring monthly audit with one click.
SEE WHAT OTHERS ARE SAYING
“Positional is an integral part of our blogging strategy.”
The first time we used Positional's toolset was to revamp an older but important piece of content. We used Optimize for optimization, and Internals for internal linking suggestions. We went from position #6 to #1 with the changes and increased our organic search traffic to the page by 400% . Today, Positional is an integral part of our blogging strategy, from topic generation to blog renovation.
Nate Lee
CEO and Co-Founder
"Positional helps us save time and produce better content."
Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.
Karl Hughes
CEO & Co-Founder
"With Positional, we can create the best outlines for our target keyword clusters."
We used to create outlines for our posts, either by paying a consultant $75+ each, or by spending 1-2 hours researching and creating each one ourselves. With Positional, we can create the best outlines for our target keyword clusters and get alternatives within a couple clicks.
Louis-Victor Jadavji
CEO & Co-Founder
"Positional has proven indispensable in our SEO strategy."
Positional has proven indispensable in our SEO strategy. Its rapid optimization capabilities for our blogs led to noticeable improvements in search rankings within a month. From planning to making our content better, it’s like having a teammate. Our team loves it!
Varun Varma
Co-Founder
" A must-use tool for any growing startup."
Positional is a must-use tool for any growing startup that cares about SEO . It's simple and easy to use but as powerful as anything out there. Plus their customer support is next level.
Matthew Busel
Co-Founder
"Positional has been an amazing addition to our SEO and content team's workflows."
Positional has been an amazing addition to our SEO and Content team's workflows, enhancing our overall efficiency. We particularly love using AutoDetect and Internal Linking on a daily basis!
Lindsey Barnes
SEO Manager
"The best of the best in SEO."
Nate and the positional team are the best of the best in SEO, content marketing, and helping you grow your organic traffic. The combination of their expertise and the SEO and content tool they’ve built has allowed us to build a scalable content engine. Reach out to me anytime for a testimony. They are truly phenomenal.
Alan Zhao
Co-Founder & Head of Marketing
"As an SEO novice, Positional makes it easy."
As an SEO novice, Positional makes it easy. I can quickly go from keyword research, to clustering, to content outlines, then go focus on just making good content. I felt like it helped bridge the gaps between what would’ve taken 3 or more tools in the past.
Kevin Galang
Head of Growth
"I've been using Positional since its closed beta, and it boosted our SEO results so far!"
I've been using Positional since its closed beta, and it boosted our SEO results so far! We've published over 80 articles with Positional and it has gained traction very well. The "Optimize" tool is my favorite — it ensures we use the right keywords for better rankings. The "Content Analytics" tool is also great for showing us exactly where we should improve our content.
Yuta Matsuda
COO & Co-Founder
"Positional takes the guessing game out of our our content and SEO strategy."
Positional takes the guessing game out of our content and SEO strategy. It allows me to do extremely quick keyword research which I can then turn into detailed instructions for our content writers through their Optimize tool. I love the speed new capabilities are being added!
Phillip Eller
CEO & Co-Founder
"Positional has played a large role in our growth."
“We’ve been moving up the search rankings. When we first started using Positional, we had about 1,000 visitors from organic search per month, and today, we have over 12,000 visitors from organic search per month. And obviously, Positional has played a large role in our growth. ”
Alex Bass
CEO & Co-Founder
Our Blog
At Positional, our blog goes in-depth on all things content marketing and SEO, including technical SEO, link-building, and more. In addition, our team of experts provides regular commentary on the changing SEO landscape and tips for content marketing professionals looking to get ahead.
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\Optimize Podcast
Are you looking to scale an SEO channel and generate more traffic to your website? Join Nate Matherson every Wednesday for in-depth and tactical tips as he hosts an amazing selection of experts ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches.
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\Ready to Get Started?
Join hundreds of leading SEO and content marketing teams who trust Positional to enhance their content strategy, provide comprehensive analytics, and highlight data-driven optimizations for their channel.
Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.
Karl Hughes
CEO & Co-Founder at Draft.dev
We used to create outlines for our posts, either by paying a consultant $75+ each, or by spending 1-2 hours researching and creating each one ourselves. With Positional, we can create the best outlines for our target keyword clusters and get alternatives within a couple clicks.
Louis-Victor Jadavji
CEO & Co-Founder at Taloflow
Positional has proven indispensable in our SEO strategy. Its rapid optimization capabilities for our blogs led to noticeable improvements in search rankings within a month. From planning to making our content better, it’s like having a teammate. Our team loves it!
Varun Varma
Co-Founder at Typo
Positional is a must-use tool for any growing startup that cares about SEO . It's simple and easy to use but as powerful as anything out there. Plus their customer support is next level.
Matthew Busel
Co-Founder at Whalesync
Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.
Karl Hughes
CEO & Co-Founder at Draft.dev
We used to create outlines for our posts, either by paying a consultant $75+ each, or by spending 1-2 hours researching and creating each one ourselves. With Positional, we can create the best outlines for our target keyword clusters and get alternatives within a couple clicks.
Louis-Victor Jadavji
CEO & Co-Founder at Taloflow
Positional has proven indispensable in our SEO strategy. Its rapid optimization capabilities for our blogs led to noticeable improvements in search rankings within a month. From planning to making our content better, it’s like having a teammate. Our team loves it!
Varun Varma
Co-Founder at Typo
Positional is a must-use tool for any growing startup that cares about SEO . It's simple and easy to use but as powerful as anything out there. Plus their customer support is next level.
Matthew Busel
Co-Founder at Whalesync
Positional has been an amazing addition to our SEO and Content team's workflows, enhancing our overall efficiency. We particularly love using AutoDetect and Internal Linking on a daily basis!
Lindsey Barnes
SEO Manager at Klay Media
Nate and the positional team are the best of the best in SEO, content marketing, and helping you grow your organic traffic. The combination of their expertise and the SEO and content tool they’ve built has allowed us to build a scalable content engine. Reach out to me anytime for a testimony. They are truly phenomenal.
Alan Zhao
Co-Founder & Head of Marketing at Warmly
As an SEO novice, Positional makes it easy. I can quickly go from keyword research, to clustering, to content outlines, then go focus on just making good content. I felt like it helped bridge the gaps between what would’ve taken 3 or more tools in the past.
Kevin Galang
Head of Growth at Definite
The first time we used Positional's toolset was to revamp an older but important piece of content. We used Optimize for optimization, and Internals for internal linking suggestions. We went from position #6 to #1 with the changes and increased our organic search traffic to the page by 400% . Today, Positional is an integral part of our blogging strategy, from topic generation to blog renovation.
Nate Lee
CEO and Co-Founder at Speedscale
Positional has been an amazing addition to our SEO and Content team's workflows, enhancing our overall efficiency. We particularly love using AutoDetect and Internal Linking on a daily basis!
Lindsey Barnes
SEO Manager at Klay Media
Nate and the positional team are the best of the best in SEO, content marketing, and helping you grow your organic traffic. The combination of their expertise and the SEO and content tool they’ve built has allowed us to build a scalable content engine. Reach out to me anytime for a testimony. They are truly phenomenal.
Alan Zhao
Co-Founder & Head of Marketing at Warmly
As an SEO novice, Positional makes it easy. I can quickly go from keyword research, to clustering, to content outlines, then go focus on just making good content. I felt like it helped bridge the gaps between what would’ve taken 3 or more tools in the past.
Kevin Galang
Head of Growth at Definite
The first time we used Positional's toolset was to revamp an older but important piece of content. We used Optimize for optimization, and Internals for internal linking suggestions. We went from position #6 to #1 with the changes and increased our organic search traffic to the page by 400% . Today, Positional is an integral part of our blogging strategy, from topic generation to blog renovation.
Nate Lee
CEO and Co-Founder at Speedscale
“We’ve been moving up the search rankings. When we first started using Positional, we had about 1,000 visitors from organic search per month, and today, we have over 12,000 visitors from organic search per month. And obviously, Positional has played a large role in our growth. ”
Alex Bass
CEO & Co-Founder
Positional takes the guessing game out of our content and SEO strategy. It allows me to do extremely quick keyword research which I can then turn into detailed instructions for our content writers through their Optimize tool. I love the speed new capabilities are being added!
Phillip Eller
CEO & Co-Founder at AccessOwl
I've been using Positional since its closed beta, and it boosted our SEO results so far! We've published over 80 articles with Positional and it has gained traction very well. The "Optimize" tool is my favorite — it ensures we use the right keywords for better rankings. The "Content Analytics" tool is also great for showing us exactly where we should improve our content.
Yuta Matsuda
COO & Co-Founder at Genomelink
Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.
Karl Hughes
CEO & Co-Founder at Draft.dev
“We’ve been moving up the search rankings. When we first started using Positional, we had about 1,000 visitors from organic search per month, and today, we have over 12,000 visitors from organic search per month. And obviously, Positional has played a large role in our growth. ”
Alex Bass
CEO & Co-Founder
Positional takes the guessing game out of our content and SEO strategy. It allows me to do extremely quick keyword research which I can then turn into detailed instructions for our content writers through their Optimize tool. I love the speed new capabilities are being added!
Phillip Eller
CEO & Co-Founder at AccessOwl
I've been using Positional since its closed beta, and it boosted our SEO results so far! We've published over 80 articles with Positional and it has gained traction very well. The "Optimize" tool is my favorite — it ensures we use the right keywords for better rankings. The "Content Analytics" tool is also great for showing us exactly where we should improve our content.
Yuta Matsuda
COO & Co-Founder at Genomelink
Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content for both our company blog and our clients.
Karl Hughes
CEO & Co-Founder at Draft.dev