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The leading customer data platform, powered by AI
Twilio Segment brings together clean, consented customer data for real-time insights so you can know each individual like they are your only customer.
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\A CDP that works hard for every team, backed by enterprise-grade infrastructure
Data engineers
Segment’s libraries, automatic sources, and functions collect data from anywhere—hundreds of thousands of times per second—so you can move it where you need it.
Segment for engineers\
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Marketers
Know your customers through rich profiles and use AI to anticipate their needs and create personalized campaigns that improve ROI.
Segment for marketers\
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Product managers
Get a complete view of your customers for better personalization, conversion optimization, and predictive recommendations.
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Join the 25,000+ companies using the Segment platform
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Clear Score
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Drift
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Abin Bev
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Intuit logo
Drift
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Abin Bev
Digital Ocean logo
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Clear Score
Intuit logo
Drift
Allergan logo
Abin Bev
Digital Ocean logo
IBM logo
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Log Me In
Clear Score
Intuit logo
Drift
Allergan logo
Abin Bev
Digital Ocean logo
IBM logo
Dominos Pizza logo
Log Me In
Clear Score
Intuit logo
Drift
Allergan logo
Abin Bev
Digital Ocean logo
IBM logo
Dominos Pizza logo
Log Me In
Clear Score
Intuit logo
Drift
Allergan logo
Abin Bev
Digital Ocean logo
IBM logo
Dominos Pizza logo
Log Me In
Clear Score
Intuit logo
Drift
Allergan logo
Abin Bev
Digital Ocean logo
IBM logo
Dominos Pizza logo
Log Me In
Clear Score
Intuit logo
Drift
Allergan logo
Abin Bev
Digital Ocean logo
IBM logo
Provide 1:1 interactions at scale with AI
Generative AIPredictive AIAI-ready dataSecurity and privacy
Generative AI
Create targeted audiences and launch personalized customer journeys within minutes using simple text prompts.
Predictive AI
Predict customer behavior to build targeted audiences and more personalized campaigns that lower costs and increase conversions.
AI-ready data
Your AI outputs are only as good as the data you put in. Start with clean data, centralized privacy, and governance to get accurate recommendations and predictions.
Security and privacy
We promote the ethical and responsible use of data privacy with AI. With all Segment products, you have full visibility into and control over the personal information you collect from customers so you can protect it and meet privacy requirements.
Activate warehouse data with a CDP that’s powerful yet flexible
Twilio Segment makes it easy for data teams to prepare, enrich, and activate existing data in the warehouse, so marketers can move fast with personalized communication.
12,696
unique events tracked**
12.1 Trillion
API calls processed in 2023**
Keep your data where it is
With a zero copy architecture that treats the warehouse as a source of truth, you can make event streams, product information, and entity data open to any team and application.
Get extensibility without complexity
Build, deploy, and scale on a platform that easily integrates with your tech stack so you can quickly adapt to changing customer needs while maintaining data privacy.
Enhance every experience with warehouse data
Enrich and unlock customer profiles across your organization with real-time data and predictive AI to make every customer interaction more impactful.
Explore Reverse ETL View docs\
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Integrations
700+ pre-built integrations that you can enable with the flip of a switch.
The world’s leading brands are powered by Twilio Segment
From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.
Allergan logo
"We lean heavily on Segment today to identify our consumers and their profile traits, what makes them them, and what kind of journey they are on. So, being able to have that integration with Twilio to be able to send communications to users based on their journey status is a pivotal piece of bringing those magic moments to life."
Tory Brady
Associate Vice President, Product, Engineering & Data at Allergan Data Labs
400M+
in sales driven in 2021 YTD by direct-to-consumer (DTC)
Read their story\
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IBM logo
"With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform."
Nic Sauriol
Software Development Leader
70%
increase in revenue following a three-month customer messaging pilot program
Read their story\
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sanofi logo
"The process before Segment was much more cumbersome and difficult to explain to marketers. Now, Segment allows us to compile data all in one place, forming a Golden Profile, and allows for other teams to easily utilize and activate data."
Rick Troiani
Director of Omni-Channel Engagement Architecture, Sanofi
93%
time saved adding new data sources
Read their story\
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MongoDB logo
"Since implementing Segment we have seen a significant increase in revenue which we attribute to the improved targeting and personalization of our communications."
Ale Dimitriu
Senior Marketing Operations Manager, MongoDB
100x
increased registration rates
Read their story\
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Dominos Pizza logo
"Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop."
Klaus Thorup
Chief Technology Officer
65%
decreased cost per acquisition
Read their story\
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The Customer Data Platform Report 2025
Get insights into how businesses like yours are leveraging their CDPs to drive better engagement, smarter personalization, and more efficient data strategies.
See Twilio Segment in action
Learn how you can start connecting your data with Twilio Segment. Explore our plans to find the one that’s right for your team.
\* Statistics from 6/30/22 - 6/30/23