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SellMeThisPen is a G2 High Performer in AI Sales Coaching!
\AI roleplay & coaching platform for sales teams
Help your sellers sell better without adding headcount or extra hours.
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Trusted by 1,400+ companies
THIS IS WHY WE DO WHAT WE DO
Behind the scenes with Ergeon — a Forbes ‘Best Startup to Work For.’ Client voices like this are why we show up every day.
700 management hours saved, with onboarding success rates boosted from 60% to 90%.
Ergeon's feedback about SellMeThisPen AI 💛 - YouTube
SellMeThisPen
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Ergeon's feedback about SellMeThisPen AI 💛
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From practice to peak performance.
SellMeThisPen AI supports your sales team by connecting every stage of sales enablement—so reps don’t just train once, they keep improving continuously.
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Give PRACTICE with AI Roleplays -
Give COACHING with 1:1 AI Voice Coach -
REINFORCE learnings with Real-time call assistant
Sharpen your team’s skills by practicing with AI bots, not actual clients
AI Roleplays
Can’t afford hours of live roleplays? Give your reps unlimited, realistic AI practice — tailored to your ICP and use case. Fully customizable for ANY call type & scalable across your team.
Show reps how to improve conversations and save deals
1:1 AI voice coach
Drowning in watching call recordings and dealing with delayed feedback? Give your reps an individual AI sales coach for every interaction — real client call or AI roleplay — and see their progress instantly. Fast, scalable, always on.
Enable reps to learn by doing - right in their workflow
Real-time call assistant
Wondering why reps don’t apply their learnings? Give your team real-time AI support on live calls — so they never miss a key question or fumble an objection. Keep every rep sharp in the moment and driving better outcomes.
Unlock consistent team performance
Don’t bloat your tool stack—SellMeThisPen is a powerful all-in-one solution that helps reps execute and enables managers to lead with clarity.
Onboard faster
Ramp new hires in record time so they hit quota sooner and contribute to pipeline faster.
Roll out new messaging & methodologies
Ensure consistent adoption across every rep and every team. Build a standardized practice that sticks.
Increase rep performance
Upskill every rep, retain top talent, and lift quota attainment across the board. Don’t just rely on a few A-players — build more of them.
Build a data hygiene engine
Eliminate guesswork. Capture clean notes from real conversations, update CRM automatically, and align sales with post-sales for seamless execution.
Elevate manager productivity
Gain full visibility without hours of call review. Instantly analyze thousands of conversations to track playbook adoption, surface buyer needs, and spot top objections — enabling sharper 1-on-1s and smarter GTM strategies.
Success Stories
See how revenue leaders are transforming performance with AI coaching...
"I spent months trying to find something close to SellMeThisPen!"
"The platform's realism impressed us deeply, with AI interactions closely mimicking real customer inquiries and scenarios. SellMeThisPen has not just been a tool; it has been a catalyst for change at Ergeon and our journey is just beginning."
Jose Carranza, Head of Sales @ Ergeon
"SellMeThisPen has proven to be an impactful tool for SDRs at all levels in their journey!"
"Ranging from SDR coaching at early stages to refining what they do. Most importantly SellMeThisPen enables the manager to help coach the team from a human perspective. In addition, the partnership with Michael and Yana from day 1 has been superb. We work together to give our teams the best chance of suceess. They are always on hand to support and guide."
Andy Gillies, UK Business Development Representative Director @ 8x8
"Our results using SellMeThisPen - higher close rates and increased revenue."
"SellMeThisPen is a game-changing tool for any organization that’s looking to scale up their training and development capabilities. Utilizing this platform has allowed my sales managers to better identify training and development opportunities and focus on implementing lasting solutions. It has increased our sales staff’s ability to effectively handle objections and resulted in higher close rates and increased revenue to the organization."
Bryan Dinklenburg, Director of Operations @ L&T Allstate Agency
... and here's what sales reps say!
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Nicoly C.\
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"AMAZING AND EASY TOOL!"\
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...I would recommend it to anyone willing to learn more every day and be prepared to deal with real-life situations, objections, and difficulties that we encounter daily at work. I did already encounter some objections with real situations with my customers, although the SMTP gave me such understanding and preparation, that I was able to deal with the situation as I've been in the company for years, and I'm only 1 month old. Honestly, having the AI prepared with so many objections (really hard ones), made the customer seem easy while handling them. It made my confidence go up a lot, way different than other AIs out there! ...\
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Andy P.\
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Posted on G2\
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"Game Changing Tool for Sales Teams!!"\
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...The ability to practice and hone my sales skills and overall process with AI roleplays as opposed to having to burn through real leads that are costly and could become actual business if they were handled right, is unparalleled. I feel SMTP is a one stop shop for everything regarding sales practice and support. There's the roleplays, detailed call summaries, personalized sales emails, and AI coaching based for real customer calls. ...\
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Carlos M.\
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Posted on G2\
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"Game changing tool in improving your performance!"\
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...Over 3 months of use, I was able to double my productivity 3 months in a row using SMTP. The skills I've honed have been a game-changer in my real customer interactions, leading to more successful pitches and stronger client relationships. If you're a company with a bustling sales team, do yourself a favor and check out SMTP. With its cutting-edge tech, personalized training, and actionable insights, it's the secret weapon your salesforce needs to crush it in today's competitive market. ...\
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Chantel W.\
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Posted on G2\
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"You Will Absolutely LOVE it! Game Changer!"\
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...I love how easy and interactive this tool is. It was customized specifically for our company based on our customer personas, which is amazing. Integration was seamless. It quickly became a vital part of our daily sales process. ...\
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Valentin M.\
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Posted on G2\
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"Best experience ever in sales with over 20 years of expertise this is by far the BEST TOOL!!"\
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...The fact that it is in constant evolution, you never get the same scenario, you are always looking to improve your quality with every interaction. ...\
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Kelly C.\
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"SellMeThisPen AI is the future of online training!"\
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...SellMeThisPen AI has been the most useful tool in us training our newest team members in how we do online sales for construction. The best part about SellMeThisPen AI is the team! Yana and the rest of SellMeThisPen AI team are always available and can make any customizations we need that suit our day to day to needs. ...\
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Recognition backed by customers
SellMeThisPen has earned High Performer awards in multiple markets and segments, proving reliability from small businesses through to enterprise scale.
Automate annoying admin tasks for everyone
AI customization AI insights Assignments Auto note-taking & CRM updates
NO MORE UPFRONT HEAVY-LIFTING
Customize your workspace in minutes by simply chatting with AI:
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Create roleplay scenarios based on your use case and actual calls.
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Build buyer personas that mirror your actual prospects.
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Design scorecards aligned with your sales methodology and framework.
NO MORE LISTENING TO CALL RECORDINGS
Get a reality check from thousands of conversations in seconds:
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Monitor conversations at scale to better understand client and rep behavior.
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Auto Q&A to track compliance, playbook adoption, and performance gaps.
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Identify areas of improvement for each team and individual.
NO MORE BACK-AND-FORTH ON WHAT TO PRACTICE NEXT
Automate roleplay and coaching assignments:
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Tailor exercisesto each seller’s development needs.
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Gamify the experienc e through incentives and leaderboards for group assignments.
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Get notified about everyone's progress.
NO MORE MANUAL NOTE-TAKING OR CRM UPDATE HEADACHES
Reduce admin work so your reps can focus on conversations and winning deals:
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AI note-taking without adding another bot to the call.
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Automatically update CRM notes for better data hygiene and smooth handoff to the post-sale team.
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Generate AI-powered follow-up emails after each conversation.
For everyone across sales and post-sale teams
SALES LEADERS
Drive predictable revenue growth, gain visibility into team performance, and ensure alignment between strategy and execution.
Head of Sales
VP of Sales
CROs
ENABLEMENT LEADERS
Standardize methodology and messaging, scale individual practice & coaching, and drive meaningful behavioral change.
Sales Coaches
Sales Enablement Leaders
L&D Leaders
FRONTLINE MANAGERS
Improve your team's performance, maintain CRM hygiene without hassle, and drive more revenue.
Sales Managers
SDR Managers
Customer Success Managers
SALES REPS
Get personalized practice and coaching to improve your conversational skills, automate admin tasks & win more deals.
Sales Reps
SDRs
Customer Success Reps
Integrates with your favorite tools
Don't see an integration with your tool? Let's chat - we may already have it built.
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Google Meet
Talkdesk
RingCentral
Agora
Convoso
Connect our real-time call assistant with your dialer or meeting platform
HubSpot
Salesforce
Send data to your CRM
Slack
Gmail
Outlook
Get notified on Slack or in your inbox
Gong
Or use SellMeThisPen real-time call assistant to score client calls
Score your client calls
Sales & enablement experts echo our approach to coaching
Check out the SellMeThisPen Podcast - real talk from industry leaders who already leverage AI to transform their teams.
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Frequently asked questions
How customizable is SellMeThisPen for our use case and sales process?
Fully customizable. Tailor scenarios, buyer personas, and objections so every practice feels like a real call. Build playbooks and scorecards around well-known frameworks or your own methodology, and customize the AI coach to follow your best practices at scale.
Can we use the AI coach for both roleplays and real client calls?
Yes. You can run coaching sessions with the AI after roleplays and after real client conversations. Reps get immediate feedback without waiting for a manager, and leaders free up time while still driving consistent coaching at scale.
Is it only for sales teams, or can customer success use it too?
It’s for both sales and post-sales teams. Any customer-facing team—from new business to customer success, account management, upsell, or cross-sell—can leverage it. Each team customizes scenarios and coaching to fit their unique use case.
Can we request a custom integration?
Yes. On our Enterprise plan, we build custom integrations tailored to your stack and workflow. You can book a call with our team to explore requirements and timeline.
What does onboarding look like, and how long does setup take?
You can start right away with pre-built use cases, or use the AI roleplay builder to create custom scenarios in minutes. For larger rollouts, our implementation team partners with you to refine and improve over time—usually within 1–2 weeks. Most customers see meaningful value in their first 30 days.
Do you offer a free trial or live demo?
Yes. Individuals can start a 7-day free trial of the Pro Plan by adding a credit card, though it’s limited to one seat and a smaller feature set. For business or enterprise plans, we recommend booking a call with our team. That way, you’ll see the full platform in action, and we can discuss custom trials if needed.
Every great sales process starts with a great conversation.
Help your team build the confidence and skills they need to win with impact.
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