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Better Fraud Decisions Through Identity Trust
Discover how hundreds of global brands use Sift to secure the customer journey and create revenue from risk.
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Protecting 700+ Global Brands
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Fuel Fearless Growth with Sift
Winning fraud teams unlock more revenue while cutting risk.
1T+
Annual events
1.6B
Authentic digital citizens
$4.2M*
*In median losses prevented annually per customer
The Sift Difference
Drive Growth Through Enhanced Customer Experiences
Secure more transactions with pinpoint accuracy and dynamic friction, retaining loyal customers in real time.
With Sift, we can offer a smooth, secure experience for our community, building trust without slowing down our growth.
Mike Wilkins
VP, Trust & Safety
Stop Fraud and Build Trust in Milliseconds
Safeguard revenue by preventing fraud with instant detection and risk decisioning at every stage of the digital user journey.
When we started using Sift, Harry’s chargeback rate decreased by about 85%, which is great because it helps us continue to be a company that people can trust shopping with.
Kaity Reagle
Trust and Safety Senior Associate
Stay Lean While Scaling Fraud Operations
Leverage AI-powered automation and powerful rulesets to scale fraud prevention even with the most agile resources and teams.
Sift couldn’t be easier to use, and the automation has helped me immensely as a team of one.
Susannah Page-Katz
Trust and Safety Manager
Sift Named a Leader in the Forrester Wave™ for Digital Fraud Management
Deliver Trust Across the Consumer Journey
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Account Activity
Transaction
Post-transaction
The Leader in AI-Powered Fraud Decisioning
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What’s New at Sift
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Report\
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Account Takeovers in the Era of Agentic AI\
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READ THE REPORT 
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Report\
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Navigating Digital Trust in the Age of AI\
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READ THE REPORT 
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Report\
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Payment Fraud in the New Age of Digital Transformation\
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READ THE REPORT
Dare to grow differently.
Flip the switch on fraud-fueled fear. Make risk work for your business and scale securely into new markets with Sift’s AI-powered platform.
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