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STRATEGY FOR BRANDS & AGENCIES
Always-on ideas
to grow your brand
Waldo orchestrates thousands of AI agents in real time to watch culture, competitors, and consumers, and turn noise into next moves.
Strategy Teams
Smarter brand strategy
When you’re stuck on the brief, Waldo helps you see the problem differently, surface new angles and get moving. Use Waldo to improve your speed-to-insight.
New Biz Teams
Pitch better, win more
Save hours on every RFP, create a repeatable system, and bring great strategy to every pitch with Waldo’s built-in workflows and customization capabilities.
Account Teams
Retain and wow clients
Bring fresh ideas to the table and stay ahead of client needs. Waldo tracks competitor moves and category shifts so you can focus on what matters most.
A strategy engine in the palm of your hands
Strategy agents that work while you sleep.
Always-on signals for brand opportunity.
Proactive insights, straight to your inbox.
Real time social data, ads, and much more.
Workflows customized to how your team works.
Enterprise-grade security and privacy.
Get an unfair advantage with Waldo
"Waldo's AI strategy engine lets us move faster without sacrificing depth, freeing our people to focus on what truly matters: bold creative thinking only humans can deliver."
Tracey Faux-Pattani
CEO
"Working with Waldo allows us to uncover breakthrough insights that solve complex challenges like an agency 10x our size. And fast."
Mani Schlisser
Director of Strategy
"Speed-to-insight is an important factor for us, and with Waldo's workflows we can save thousands of hours of tedious desk research to get there faster."
Anita Schillhorn
Executive Director of Strategy
"Waldo's AI helps ground our marketing decisions in real consumer behavior - social sentiment, competitive moves, and relevant trends. We're able to move faster, create work that resonates more deeply and drives stronger impact."
Leah Swalling
Director of Brand Management
Use the right tool for the job
| Built for marketing & brand strategy | |||
| Always-on brand dashboards | |||
| Real-time social media data | |||
| Real-time ad library data | |||
| Proprietary trends database | |||
| Out-of-the-box strategy frameworks | |||
| Proactive insights & recommendations | |||
| One-click, no-prompt research | |||
| Custom workflow creation | |||
| Custom agent creation | |||
| Paywalled data integrations | |||
| Source & region filtering | |||
| Choose date ranges | |||
| Searches hundreds of sources | |||
| Cited sources | |||
| Switch between all major LLMs | |||
| Export to PDF, MS365, Google Suite | |||
| Memory & consistency | |||
| Unlimited seats | |||
| Dedicated strategy team | |||
| Hands-on training, live support |
Multiply your team's capacity
Give your team more time for pitches, better insights, and higher value work. Every Waldo seat effectively doubles a team member's capacity.
More reasons to love Waldo
Strategy enablement
Our dedicated team of former agency strategists is here to get you the most out of Waldo, bringing their expertise to provide custom workflow design, targeted approaches to tackle your high-priority work, and more.
Live support
We like to be hands-on! Live onboardings, trainings, and workshops are included in every subscription.
FAQ
What is Waldo?
Waldo is a strategy engine purpose-built to help agencies and brand teams win more pitches and expand accounts.
Unlike generic AI tools, Waldo comes loaded with automated workflows—like Brand Audits, Audience Profiles, the Four C's, and Competitive Analyses—shaped by years inside top agencies and thousands of hours of strategic research.
No prompts needed. Just launch a workflow and go. Waldo also has agents to help you surface smart, relevant insights fast. And when you need something more tailored, you can build custom workflows to match your team's exact needs—no coding required.
Waldo supports all major LLMs, giving you flexibility without sacrificing performance. It's strategy, streamlined.
What are the top use-cases of Waldo?
Waldo is built to support strategy-driven work across teams. Here are the most common ways teams use it:
- Strategy & Planning Teams use Waldo for ongoing brand strategy, brief development, campaign planning, and more.
Example: A strategist runs a Brand Audit and Audience Deep Dive workflow to shape a new campaign direction in under an hour.
- New Business & Growth Teams rely on Waldo to move fast on RFPs and win more pitches.
Example: A pitch lead uses the Four C's workflow to quickly reframe the consumer problem and stand out in a competitive deck.
- Account Management Teams stay one step ahead of client needs with always-on Brand Dashboards.
Example: A Group Account Director uses Brand Dashboards to track client category moves and bring proactive ideas to QBRs.
- Brand & Product Marketers use Waldo to understand the competitive landscape, surface white space, and pressure-test positioning.
Example: A product marketer uses the Competitive Analysis workflow to prep for a feature launch and anticipate market reactions.
How much does Waldo cost?
Waldo is available through both monthly and annual subscriptions, with discounted rates for annual plans. Check out our pricing page for full details, or book a demo to talk through the best option for your team.
For freelancers and solopreneurs, we've created Waldo Community—a shared public workspace that gives you access to Waldo's full power at a nominal cost.
Can I try before I buy?
Absolutely! We offer a free trial so you can explore Waldo before committing. Sign up to get started. Need more time or want help making the most of your trial? You can book time with a product expert anytime.
What are Waldo's data sources?
Waldo pulls from a wide range of sources to deliver richer, faster insights:
- Social platforms like Facebook, Instagram, X (Twitter), LinkedIn, Reddit, and TikTok, so you can analyze sentiment and conversations without needing a separate social listening tool.
- Ad libraries including Meta, LinkedIn, and Google, to track competitive creative and uncover messaging patterns using built-in text and image analysis.
- Paywalled sources you already subscribe to, allowing you to pull data from providers like Stylus, WARC, or Statista all in one place—no more toggling between tabs.
- Uploaded files, such as PDFs, PowerPoints, spreadsheets, and research reports, which Waldo can read and analyze alongside live data.
- Web data with advanced filters, including control over date range, domains, keywords, and regions—so you only get what's relevant.
- Proprietary trends database, built by Waldo to surface emerging behaviors, cultural signals, and category shifts.
Can I make my own workflows and agents in Waldo?
Yes! Waldo makes it easy to build custom workflows and agents tailored to how your team works—no coding required.
It's much more powerful than building your own GPT, and we provide tooling that's purpose-built for strategy. You can specify exact research steps, define inputs and outputs, and embed your preferred frameworks. It's a smart way to codify how your team tackles briefs, audits, or pitches, so anyone on your team can work like your best strategist.
Whether you're replicating an internal process, adapting a client-specific framework, or creating something entirely new, custom workflows let you scale your way of thinking across teams.
Why should I use Waldo instead of a custom GPT?
It's made for agencies and brand teams, with both automated workflows (step-by-step research and synthesized processes) and agents (autonomous helpers for open-ended or recurring tasks), proprietary data sources, and all designed by strategists with decades of agency experience.
These workflows are continuously updated by our expert team based on real-world usage across top agencies and brands so Waldo evolves with the industry, and with you.
How does Waldo handle privacy?
We've done millions of hours of research for some of the world's leading organizations, and we know how sensitive that work can be. That's why Waldo was built from the ground up to be a privacy-first platform.
- Waldo is SOC 2 compliant, meaning we meet rigorous standards for data security, availability, and confidentiality.
- Your confidential information is never used to train AI models, and it's never shared without your explicit permission.
For more detail, see our Terms of Service and Privacy Policy.
Who owns the work I create in Waldo?
Anything you produce with Waldo is 100% yours. You own the IP and can use it however you like—no strings attached.